10 Best Video Ads Network for Publishers: 2022

YouTube has over 2.3 billion users worldwide and has shown is that video marketing is here to stay. Publishers are increasingly using video ad networks to reach a wider audience and form connections using creative storytelling. Video ad networks are helpful to both publishers and advertisers to trade video ad impressions are a vast scale. Video ad networks bring together advertisers with publishers who want to sell ad space. A video ad that is strategically placed can make you about $10 to $20 per 1000 impressions depending on your locations, niche, and such factors. As a publisher, you can generate your own unique video content and monetise it using programmatic demand. Here is a list of the best video ad networks that you can rely on. These video ad networks will help you get through to your consumers in a manner that is effective, engaging, and highly preferable.   

How to Choose the Best Video Ad Networks?

It is definitely important to check out reviews, but know that it is only half the battle won. Before you delve into the best video ad networks, you have to understand that you should select an ad network that offers technical support and the expertise needed to fight against fraudsters. Here are some things to consider when choosing the best video ad networks:

  • Demand Sources: Ask questions to your account manager before the onboarding process, especially ask for the entire list of demand partners SSPs they are working with. If there is an increase in demand, partners will certainly get higher CPMs. 
  • Ease of Integration: Some ad vendors take around a week to get your tags approved from the SSPs. Look for a partner that streamlines the entire process in 24-48 hours. Also, make sure they offer some ad optimisation from their end. 
  • Payment Terms: Look out for payment terms that are flexible and straightforward. Look out for payment terms around NET 30 to NET 60 days. There are ad partners on NET 30, NET 45, and NET 60 days; after that, these ad partners process the payments. 
  • Existing Portfolio of Publishers: Look at the existing list of publisher partners. The yield and CPM rates are usually better if grouped under premium publishers. 
  • Ad Technology: Server to server header bidding, viewability based auto-refresh, direct deals, PMPs, ad layout optimisation are some of the adtech features that you want your technology partner to provide. These will uplift your CPM rates for your website. 
  • Support: Support is important. Make sure your account manager is reachable via email/skype/phone. 

10 Best Video Ads Network for Publishers: 2022

These are some of the best video ads networks for publishers that can help you maximise your video inventory and achieve your goals.

1. Vdo.ai: Best Video Ads Network for Mid-Size Publishers

Vdo.ai redefines video on connected devices and helps reach audiences across all screens. As publishers, you can unlock over 50 programmatic exclusive demand partners in a single integration to maximise revenue across devices. Using multidimensional targeting and optimisation, VDO.AI allows for extensive identity mapping, advanced consumer targeting and cookieless data signals. Go beyond primary metrics to gain a more comprehensive insight into how, when, and where people engage with your ads.  

  • Eligibility Criteria for Publishers: Publishers need to maintain a minimum page views criteria to be accepted by the vdo.ai platform. You need to have a minimum of 500k page views per month of at least 150k page views for tier one traffic (US, UK, CA, AU)
  • Features: One tag that sources the video demand from Google ADX, Appnexus, Sovrn, and other demand platforms. They take care of the video content, hosting, and player.      
  • Recommend for: General purpose, news, viral websites tend to perform better.  
  • Payment: VDO.AI follows a NET 30 days payment cycle which allows publishers to withdraw their earnings once a minimum threshold of USD 100 is reached.
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How to Get Started with Vdo.ai | Code Installation Guide

Here are the steps required to get started with Vdo.ai-

  • You need to signup with vdo.ai using the link given below. 
  • Once the signup process is complete, your site will be reviewed and you’ll be notified once your website is approved. 
  • They will share with you the ads.txt lines file which you need to update to your existing ads.txt file. Following this, you will receive the video ad codes that you need to place on your website.  
  • You can use a plugin like ‘Quick AdSense’ to place the ad code within the content. 

2. Teads: Best Video Ads Network for News Publishers

Teads for Publishers includes a range of tools to help publishers optimise their properties and monetisation. Traffic monitoring, real-time reporting/analytics, and troubleshooting and optimisation tools: Brand Safety, IVT, User Consent, which is seamlessly integrated into TFP, and incredibly easy to use.

  • Eligibility Criteria for Publishers: You need to have a minimum of 500,000 monthly page views. Also, the majority of your traffic should be from the US, UK, CA, AU or NZ for better CPM rates. 
  • Features: Teads offers a number of outstream video ad formats for publishers capable of generating higher revenue for desktop and mobile.  
  • Recommend for: News websites with unique, original, and engaging content with high time on site tends to perform best with Teads.  
  • Payment: NET 30 days.

How to Get Started with Teads.tv | Code Installation Guide

Here are the steps required to get started with Teads.tv-

  • You need to signup with Teads.tv using the link given below. 
  • Once the signup process is complete, your site will be reviewed and you’ll be notified once your website is approved. 
  • They will share with you the ads.txt lines file which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
  • Use a plugin like ‘Quick AdSense’ to place the outstream player within the content. 

3. Vi.ai: Best Video Ads Network for Publishers

Vi.ai helps create memorable video moments that make users stick around longer, improve UX, and offer monetisation opportunities. You can use their famed contextual video player in your app with their SDK. It helps you analyse your content to create compelling segments for brands. 

  • Eligibility Criteria for Publishers: Publishers need to maintain a minimum page views criteria to be accepted by the vi.ai platform. You need to have a minimum of 150k page views for tier one traffic (US, UK, CA, AU)
  • Features: The vi.ai tag sources the video demand from Google ADX, SSPs, and other demand platforms.
  • Recommend for: Web sites with engaging content tends to perform well with vi.ai. 
  • Payment: VI.AI follows a NET 30 days payment cycle which allows publishers to withdraw their earnings once a minimum threshold of USD 100 is reached.
Read More  7 Best Outstream Video Ad Networks for Publishers: 2022

How to Get Started with Vi.ai | Code Installation Guide

Here are the steps required to get started with Vi.ai-

  • You need to signup with Vi.ai using the link given below. 
  • Once the signup process is complete, your site will be reviewed and you’ll be notified once your website is approved.
  • You will have to add the ads.txt lines that are provided to you on your existing ads.txt file.
  • Following this, you can place the video widget on your website using a plugin like ‘Quick AdSense’. 

4. Didna.io: Best Video Ads Network for Publishers

Didna was designed from the ground up to level the playing field and allow publishers to compete for the highest advertising revenue, force ad exchanges to be more competitive, and ultimately ensure all digital ad inventory is filled with the highest paying ads. Their clients get results fast. They average a 100-150% revenue increase, 98% viewability, 80-95% fill rates, and improved inventory value in as little as 90 days.

  • Eligibility Criteria for Publishers: Publishers need to have  500k page views for tier one traffic (US, UK, CA, AU)
  • Features: Didna is integrated with more than 70 SSPs and demand platforms to get you the highest CPMs for each bid.
  • Recommend for: Web sites with engaging content tends to perform well with Didna.io. 

5. Sharethrough: Best Video Ads Network for Large Publishers

Formerly known as District M, Sharethrough helps publishers earn more and invest for better outcomes. They provide you with quality demand and enhancement technology that respects your users by improving the ad experience. You get a dedicated set-up, monitoring and troubleshooting experts to activate the premium audience, marketplace and inventory packages for higher performance and efficiency.

  • Eligibility Criteria for Publishers: Publishers who have global traffic. 
  • Features: Solid header bid ad network that seems to be growing and is easy to work with. Contains both Reseller and 1st party Exchange demand. Their tag demand includes AdX.       
  • Recommend for: For better monetisation, websites with the following audience niches: fitness, home improvement, accessories, e-commerce, and software tends to perform best. 
  • Payment: NET 30 days

6. Adplayer. pro: Best Video Ads Network for Small Publishers

AdPlayer.Pro helps publishers monetise their editorial content irrespective of whether they have on-site video inventory or not. It offers high CPM rates and additional video ad revenue without any interruption to your current ad stack. It has an un-built, feature-rich HTML5 video ad player technology and guarantees a positive user experience.

  • Eligibility Criteria for Publishers: Publishers should have decent tier one traffic with at least 100k monthly sessions. 
  • Features: AdPlayer.Pro outstream solution enables publishers to monetise editorial content regardless of whether they have on-site video inventory or not. Monetise your inventory with in-page, sticky, in-view, in-banner, rewarded, and in-app formats.     
  • Recommend for: For better monetisation, websites should have engaged traffic and how-to topics.
  • Payment: NET 30 days

7. Brid. tv: Best Video Ads Network for Bloggers

Brid.tv helps captivate viewers with beautiful videos anywhere, anytime, and ensure fast page loading times with a lightweight HTML5 player. It enables you to take events online and engage with viewers in real-time with fast and reliable live streaming. You can set up video monetisation at scale and grow your business with instream and outstream ads. Use advanced monetisation features like header bidding to maximise your ad revenue.

  • Eligibility Criteria for Publishers: There are no minimum page views criteria to be accepted by the brid.tv platform. However, it is recommended to have around 500k page views from tier one traffic (US, UK, CA, AU) for maximising your monetisation opportunities.
  • Features: Brid.tv is a SAS based player with a monetisation solution for your remnant or unfilled impressions. They offer in-stream, outstream and native video solutions for fixed pricing. 
  • Recommend for: Web sites with engaging content tends that needs a video player and a complete video CMS solution.  
Read More  7 Best Outstream Video Ad Networks for Publishers: 2022

How to Get Started with Brid.tv | Code Installation Guide

Here are the steps required to get started with brid.tv-

  • You need to signup with brid.tv using the link given below. 
  • You need to choose the plan as per your requirement. Brid.tv is a SAS-based player through which you can run instream or outstream ads. 
  • Once you are in the dashboard, you can add your site and create video players, or upload individual videos and enable ads on them.  

8. 33Across: Best Video Ads Network for Premium Publishers

33Across offers integrated solutions to make inventory addressable, build scaled audiences, and honour consumer privacy choices. Their curated audiences power unique programmatic deals based on interest, context, vertical performance, and retargeting executed through our sales team. It helps you increase the value of your inventory with attention formats and technology at a programmatic scale.

  • Eligibility Criteria for Publishers: Publishers need to maintain a minimum page views criteria to be accepted by the 33Across platform. You need to have a minimum of 1 million+ monthly visitors from tier one traffic sources (US, UK, CA, AU)
  • Features: 33Across offers native, video, and display solutions for its publishers with cookie authentication.
  • Recommend for: Web sites with engaging content tends to perform well with 33Across. 

Roundup

These were some of the best video ad networks for publishers. For a publisher, it is important that your target should be to optimise each page and each the maximum. You have to understand how to create the right ad to make sure that you can attract big brands. The secret here is the generation of impressions without affecting the user experience. Some of the ad networks give you tips on how to make high-quality video ads. Check out the ad resources and work on your skills to create a successful ad campaign and maximise your video inventory and achieve your goals.   

Our Recommended Monetization Partners:

Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!