DSP

Industry Landscape The Advertising Technology’s Ecosystem has provided the advertisers and the publishers with tons of advance platforms and technologies. This advancement leads to the enormous expansion in the business of buying and selling of ads and media. With the inventions in Ad Tech, along came the DSP (Demand side Platform), SSP (Sell/Supply side Platform) …

Read more

The Advertising Technology Ecosystem has provided advertisers and publishers with tons of advanced platforms and technologies. This advancement leads to an enormous expansion in the business of buying and selling ads and media. With the inventions in Ad Tech, along came the DSP (Demand-side Platform), SSP (Sell/Supply-side Platform), and Ad Exchanges. The image below will …

Read more