7 Best Outstream Video Ad Networks for Publishers: 2022

Outstream video ads can be an additional source of income for publishers over their display and instream video ad revenue. This in particular can be a good source of incremental revenue if you have the traffic coming from tier one countries. Google’s ad exchange has a good share of outstream demand across tier 2 countries but the CPM are usually on the lower side. Before we get ahead to the list of best outstream video ad networks for publishers; let’s take a look at how to choose the most relevant outstream video ad network for your website or blog. 

Choosing the Best Outstream Video Ad Networks for Publishers

Keep in mind the following pointers before you freeze any outstream video ad network!

  • Fill Rates: The fill rates usually vary between networks and exchanges. Ensure the network you are finalizing has a fill rate of 70-80% so that you don’t end up losing significant revenue. 
  • CPM Rates: If you are using an intermediary; make sure their cut is not beyond 25-30%. Otherwise, it would make much sense. Better consider switching to someone that pays better rates. 
  • User Experience: Usually outstream ads don’t hamper much with the user experience. However, it can sometimes lead to the slowness of your website and a sluggish scroll experience. Make sure you check the web pages several times after placing the outstream ad codes. 

7 Best Outstream Video Ad Networks for Publishers: 2022

Here is a list of some of the best outstream video ad networks based on your website type. Since outstream ads are not tailored for global fills, you need to check the ones that provides maximum fill rates. 

1. Teads.tv: Best Out-Stream Video Ad Network for News Publishers

Teads

Teads.tv is a single access point to the world’s best publishers. By combining the key tech layers into one, end-to-end platform, they offer exceptional monetization for publishers. Their technology is used by all the leading holding companies and many of the world’s most sophisticated advertisers and publishers.

  • Eligibility Criteria for Publishers: You need to have a minimum of 500,000 monthly page views. Also, the majority of your traffic should be from the US, UK, CA, AU, or NZ for better CPM rates. 
  • Features: Teads offers several outstream video ad formats for publishers capable of generating higher revenue for desktop and mobile.  
  • Recommend for: News websites with unique, original, and engaging content with high time on site tend to perform best with Teads.  
  • Payment: NET 30 days.

How to Get Started with Teads.tv | Code Installation Guide

Here are the steps required to get started with Teads.tv-

  • You need to signup with Teads.tv using the link given below. 
  • Once the signup process is complete, your site will be reviewed and you’ll be notified once your website is approved. 
  • They will share with you the ads.txt lines file which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
  • Use a plugin like ‘Quick AdSense’ to place the outstream player within the content. 

2. Exoclick: Best Out-Stream Video Ad Network for Adult Traffic

Exoclick

Exoclick helps boost your revenue. It provides a global solution and monetizes traffic from every country with a 100% fill rate. You can run your own powerful programmatic ad platform with their SaaS Technology. Their solution is a proven ad block circumventing solution that maximizes your revenues from ad block traffic.

  • Eligibility Criteria for Publishers: There is no minimum traffic requirement for Exoclick and they work with adult content sites as well. 
  • Features: Exoclick provides a wide variety of web and mobile formats to monetize all your inventory. It includes push, native, interstitial, email, video, pop-unders, banner, direct link, and more.
  • Recommend for: Websites with file sharing, software downloads, torrent, and music niche tends to perform best with the Exoclick ad network. 
  • Payment: Exoclick provides the following payment options- cryptocurrency, paxum, web money, and wire transfer. Wire transfer has a minimum threshold of USD 200 and the payout is one a month. You can request payment from the options once you have a minimum balance of USD 50. 
Read More  10 Best Video Ads Network for Publishers: 2022

How to Get Started with Exoclick | Code Installation Guide

Here are the steps required to get started with Exoclick-

  • You need to signup with Exoclick using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you need to click on ‘new site’.  
  • Once your site is approved, you can create zones and choose your preferred ad format. Exoclick offers a number of ad format options and I suggest you try a few ad formats to maximize your revenue. 
  • Next, you have to copy the ad tag and place it before the closing of the <body> tag. 

3. Adsterra: Best Out-Stream Video Ad Network for Dating and Gaming Sites

Adsterra

Adstrerra is one of the most trusted ad networks for publishers. It utilizes an effective combination of innovative checks to provide you with the safest experience possible. It provides an easy-to-use experience for those who prefer to work without a manager and completely automates every process.

  • Eligibility Criteria for Publishers: Publishers should have decent international traffic. 
  • Features: Adsterra provides multiple ad formats: pop-under, native, push, social bars, banner ads, and more.    
  • Recommend for: For better monetization, websites with the following audience niches: Games, E-commerce, Sweepstakes, VPN, and Utility Apps and Software tend to perform best. 
  • Payment: NET 7 days
  • Additional Note: They offer fast payouts via Paypal, Webmoney, and Wiretransfer and are recommended by 100s of bloggers and publishers. 

How to Get Started with Adsterra | Code Installation Guide

Here are the steps required to get started with Adsterra-

  • You need to signup with Adsterra using the link given below. 
  • Once the signup or registration process is complete, you will be asked to add a website. Once your site is added, you can click on ”Get Code” next to the chosen website and place it before the closing of the <body> tag.
  • You can choose from the following ad formats which include pop-unders, banner ads, native ads, video ads, and social bar. 

4. AdPlayer.pro: Best Out-Stream Video Ad Network for Small Publishers

Adplayer Pro

AdPlayer.pro enables publishers to monetize their editorial content irrespective of whether they have on-site video inventory or not. It brings additional video ad revenue with no interruption to your current ad stack and instant access to revenue data aggregated from multiple channels.

  • Eligibility Criteria for Publishers: Publishers should have decent tier one traffic with at least 100k monthly sessions. 
  • Features: AdPlayer.Pro outstream solution enables publishers to monetize editorial content regardless of whether they have on-site video inventory or not. Monetize your inventory with in-page, sticky, in-view, in-banner, rewarded, and in-app formats.     
  • Recommend for: For better monetization, websites should have engaged traffic and how-to topics.
  • Payment: NET 30 days

5. Ad.plus: Best Out-Stream Video Ad Network for Small Publishers

Ad.plus

Using Ad.plus, you can tap into one of the largest marketplaces of premium campaigns and get the most of your ad space with CPC and CPM rates. You get access to an Ad Exchange and other premium demands, premium direct campaigns at the highest CPM and are available on all devices.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 50k monthly page views to be accepted for an adplus account. 
  • Features: Ads that auto-refresh, a video slider, and outstream ads are all available. 
  • Recommend for: Websites with a lot of WW traffic and a high time on site are recommended. 
  • Payment: NET 30 days
  • Additional Note: Your site must comply with the AdSense program’s policies to be approved.
Read More  10 Best Video Ads Network for Publishers: 2022

How to Get Started with Ad.plus | Code Installation Guide

Here are the steps required to get started with Ad.plus-

  • You need to signup with Ad.plus using the link given below. 
  • Once the signup process is complete, your site will be reviewed and you’ll be notified once your website is approved. 
  • They will share with you the ads.txt lines file which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
  • Use a plugin like ‘Quick AdSense’ to place the in-content video widget. 

6. Taboola: Best Out-Stream Video Ad Network for US Publishers

Taboola

Taboola helps publishers acquire new audiences, increase engagement, and drive revenue. Taboola Feed brings the scrolling news feed experience right to your pages and is a game-changer for publisher revenue and audience building. It empowers editorial and audience teams to enhance content and acquire audiences at positive ROI. It also helps drive quality traffic to your website by exchanging traffic with partners and third-party sites.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 1000k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: increase website page views and revenue with native ads.
  • Recommend for: For best CPC rates majority of your traffic should be coming from the US.
  • Payment: NET 30 days
  • Additional Note: Taboola has pretty high CPC rates for the US. Their CPCs are drastically low for Asian traffic. 
Read More  10 Best Video Ads Network for Publishers: 2022

How to Get Started with Taboola | Code Installation Guide

Here are the steps required to get started with Taboola-

  • You need to signup with Taboola using the link given below. 
  • Once the signup or registration process is complete, your website will be sent to the review team, and once approved the operations team will generate the ad codes for you.
  • You need to update your ads .txt file and place the codes either manually or by using the Taboola plugin from the WordPress repository.  

7. Value Impression: Best Out-Stream Video Ad Network for Publishers and Bloggers

VALUE IMPRESSION

One of the highly trusted premium networks by publishers, Value Impression’s technology is a combination of both Header Bidding, Private Marketplace, and Programmatic Direct. It helps bring real value to publishers, which they deserve for each of their impressions. It helps in the automation of sales of display and video inventory with solutions that guarantee transparency.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 50k monthly visitors. 
  • Features: Features include auto-refresh advertising, video sliders, and outstream ads. 
  • Recommend for: Websites with a lot of WW traffic and a high time on site are recommended. 
  • Payment: NET 30 days
  • Additional Note: Value Impression is one of the most highly recommended ad networks for new blogs and websites because of its simple approval policy. Their video CPM rates are moderate but display CPMs are great. 

How to Get Started with Value Impression | Code Installation Guide

Here are the steps required to get started with Value Impression-

  • You need to signup with Value Impression using the link given below. 
  • Once the signup process is complete, your site will be reviewed and you’ll be notified once your website is approved. 
  • They will share with you the ads.txt lines file which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
  • Use a plugin like ‘Quick AdSense’ to place in-content ads and you can place ads on the sidebar using widgets.

Roundup

I hope you have been able to find a few outstream ad networks of your choice. The next step for you is to signup with some of these networks, update your ads.txt file, and place the ad codes to get you started. Happy monetization!

Our Recommended Monetization Partners:

Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!