10 Best Header Bidding Networks to Try: 2022

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Before we delve into the best header bidding networks, it is important to understand what header bidding networks essentially are and what they do. Header bidding is an advanced programmatic technique that allows publishers to put their inventory out for multiple SSPs and ad servers before they request ad servers. So, these networks have programmatic auctions in which bid requests are simultaneously sent to different demand partners in real time. So, all ad impressions have the chance to be bought at their maximum value on the basis of demand. These bids are passed via different filters that have been configured by the publishers on their ad servers. The highest bids are selected, and then the ad creative is displayed on the user’s screen. Here, we have spoken of the best header bidding networks that you can rely on. 

How to Choose the Best Header Bidding Network?

You must also do your research when you are looking for the best header bidding network. Everyone has different needs from their network, and you need to be updated with the networks that will best fulfill your needs. Here are some things you should consider:

  • Demand Sources: Question your account manager before the onboarding process. Ask them for the entire list of demand partners’ SSPs they are working with. If there is an increase in demand, partners will certainly get higher CPMs. 
  • Ease of Integration: There are ad vendors that take around a week to get your tags approved from the SSPs. At times, the tag integration process would be time-consuming. Look for a partner that streamlines the entire process in 24-48 hours. Also, make sure they offer some ad optimization from their end. 
  • Payment Terms: Look out for payment terms that are flexible and straightforward. Look out for payment terms around NET 30 to NET 60 days. There are ad partners on NET 30, NET 45, and NET 60 days; after that, these ad partners process the payments. 
  • Existing Portfolio of Publishers: Look at the existing list of publisher partners. The yield and CPM rates are usually better if grouped under premium publishers. 
  • Ad Technology: Server-to-server header bidding, viewability-based auto-refresh, direct deals, PMPs, and ad layout optimization are some of the adtech features that you want your technology partner to provide. These will uplift your CPM rates for your website. 
  • Support: Support is important. Make sure your account manager is reachable via email/skype/phone. 

10 Best Header Bidding Networks to Try: 2022

Check out the best header bidding networks that you can always rely on for the best results. 

1. Setupad: Best Header Bidding Ad Network for Publishers

Setupad provides a simple and easy ad tag implementation as well as high-quality ads from premium demand partners. By default, Setupad has predefined blocklists to avoid unwanted and low-quality ads. Some of its pros are easy implementation, full service and technical support, and a no-risk payment model.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300k worldwide visitors, with a significant portion originating from tier-one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
  • Recommend for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended.
  • Payment: NET 60 days
  • Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code. 
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How to Get Started with Setupad | Code Installation Guide

Here are the steps required to get started with Setupad-

  • You need to signup with Setupad using the link given below. Make sure to attach a screenshot of your website traffic. 
  • Once the signup process is complete, your site will be reviewed, and an account manager will get in touch with you. 
  • They will share with you the ads.txt lines file, which you need to update to your existing ads.txt file. Following this, you’ll receive the ad tags. 
  • Use a plugin like ‘Quick AdSense’ to place in-content ads, and you can ads on the sidebar using widgets.

2. Ezoic: Best Header Bidding Network for Websites

Ezoic provides you with complete control and everything that you need for premium monetization. They deliver valuable insights about UX and revenue and shows the reasons why the article are engaging and high-earning. They offer features for site speed and data analytics.

  • Eligibility Criteria for Publishers: To see the advantages of this AI-based optimization, publishers must have a decent volume of monthly sessions. 
  • Features: Auto-refresh ads, high CPM display ads, lazy loading ads, video ads, and native ads are some of the features available. 
  • Recommend for: Websites with a high amount of US or Tier 1 traffic are recommended. Ezoic accepts websites with a moderate amount of traffic and high-quality content. With Ezoic, you can make a lot of money even with average traffic.
  • Payment: NET 30 days
  • Additional Note: Their customer service team is pretty responsive, and it is easy to get started. 

How to Get Started with Ezoic | Code Installation Guide

Here are the steps required to get started with Ezoic-

  • You need to signup with Exoclick using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard, where you need to click on ‘new site.’  
  • Once your site is approved, you can create zones and choose your preferred ad format. Ezoic offers a lot of tools and customizations to improve your overall advertising revenue.

3. Sulvo: Best Header Bidding Network for Premium Sites

Sulvo containers help your impressions stop losing revenue by recapturing AdBlock visits, serving special formats, and including as many of your buyers in the auction as possible.

With Sulvo, you can unite all of your buyers, including Ad Manager / AdX, Adsense, Amazon, Relābe, and all Prebid-compatible demand as well.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 1000k worldwide visitors, with a significant portion coming from tier-one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: increased website revenue with auto-refresh ads, slider, and more
  • Recommend for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended.
  • Payment: NET 60 days
  • Additional Note: It is a little tricky to get approval from Sulvo. 

4. UnderDog Media: Best Header Bidding Network for New Sites

This is one of the most innovative ad monetization platforms. They offer analytics that helps you deep-dive into revenue insight by Geo, UTM, device, custom metrics, and more. Their ad unit will complement your ad stack and is engineered to provide your readers with a good ad experience and increase your revenue.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300K monthly visitors and a high amount of traffic from tier-one countries such as the United States, United Kingdom, Canada, and Australia. 
  • Features: Their expertise lies in increasing your CPMs and ensuring high viewability on the served ad impressions, along with header bidding tech. 
  • Recommend for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended. 
  • Payment: NET 28 days
  • Additional Note: Feel free to use their sticky ad units for better monetization of your ad inventory. 

How to Get Started with UnderDog Media | Code Installation Guide

Here are the steps required to get started with UnderDog Media-

  • You need to signup with UnderDog Media using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard, where you need to click on ‘new site.’ You can choose from the list of given ad tags. 
  • Once your site is approved, you’ll receive the ad codes and ads.txt line via email. 
  • Next, you have to copy the ad tag and place the ad codes as instructed.

5. AdThrive: Best Header Bidding Network for Niche Sites

  • Eligibility Criteria for Publishers: You need to have a minimum of 100,000 monthly pageviews. Also, the majority of your traffic should be from the US, UK, CA, AU, or NZ.
  • Features: Make the switch from another ad management company, and you’ll hit a 20% higher RPM within two weeks. AdThrive offers display, native, video, and custom ad formats.       
  • Recommend for: Websites with unique, original, and engaging content with high-time on-site tend to perform best with AdThrive.  
  • Payment: NET 30 days.

6. Monetizemore: Best Header Bidding Network for Publishers

Here, you are given a unified reporting interface. This gives you the revenue transparency you need from your demand partners and helps your team build an optimized ad inventory. You get everything with minimal management. Their header bidding wrapper technology sets itself apart from the competition. They provide the fastest bid responses, custom adapters for each header bid network, auto bid scaling, and machine learning to maximize bid value.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 500k worldwide visitors, with a significant portion originating from tier-one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: access to ADX demand, Ad Manager setup, optimized header bidding 
  • Recommend for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Monetizemore can also provide you with ADX video tags to further increase your overall revenue. They do have good CPM rates for video inventory.
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How to Get Started with Monetizemore | Code Installation Guide

Here are the steps required to get started with Monetizemore-

  • You need to signup with Monetizemore using the link given below. 
  • Once the signup or registration process is complete, an account manager will screen your website and email you if there are any modifications required. 
  • Once you make the necessary changes, your website will be submitted for approval, and once approved, you will receive the ad tags via email. 
  • Next, you have to copy the ad tag and place it as instructed to you via email.

7. Automatad: Best Header Bidding Network for Sites

  • Eligibility Criteria for Publishers: You need to have a minimum of 500,000 monthly pageviews. Also, most of your traffic should be from the US, UK, CA, AU, or NZ for better CPM rates.
  • Features: Automatad has a number of features for its publisher partners.  
  • Recommend for: Websites with unique, original, and engaging content with high-time on-site tend to perform best with Automatad.  
  • Payment: NET 30 days.

8. AdPushup: Best Header Bidding Network for News Sites

AdPushup gives you access to all the good things. They have more than 30 ad networks, so you can increase competition for your ad inventory with access to demand from Google, Amazon, Xander, Index Exchange, and Rubicon. AdPushup’s bundle size reduction ensures that ads do not affect the website’s core web vitals. They have 360-degree reporting, so you can find out which ad networks earn the most for you and at what time of the day. They offer improved viewability with better clickthrough rates. 

  • Eligibility Criteria for Publishers: Although there is no mention of a traffic requirement, an average threshold of 500k worldwide traffic or 300k tier-one traffic should suffice. 
  • Features: ad unit optimization, ad layout optimization, premium demand 
  • Recommend for: For better monetization, websites with a high volume of the US or tier 1 traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: AdPushup’s core expertise is to increase AdSense revenue by more than 30-50%. So, if you have a niche website with high CPCs and targeted traffic, you can consider them.

How to Get Started with AdPushup | Code Installation Guide

Here are the steps required to get started with AdPushup-

  • You need to signup with AdPushup using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you can add your website.  
  • Once your site is approved, you can test various ad sizes and placements. These AdSense placements compete with ADX and others in real-time to give you higher CPMs.
  • Next, you have to copy the ad tag and place it as instructed manually, or you can use a plugin.

9. OKO: Best Header Bidding Network for UK Publishers

Oko’s solution gives publishers an easy and reliable way to benefit from the revenue performance of Header Bidding without the technical challenges. They build and integrate a high-performance Header Bidding solution for your site and plug it into the world’s top Exchanges and SSPs, then look after all the day-to-day management for you. Working with either your Ad Exchange account or theirs, you get incremental revenue gains.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300K monthly visits and a good amount of traffic from tier-one countries such as the United States, United Kingdom, and Australia. 
  • Features: get access to premium ad demand, header bidding tech, offering high CPMs to WordPress-powered websites.  
  • Recommend for: For better monetization, websites with a high volume of tier-one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: OKO’s ad optimization tech is easy to set up and deploy. Quite publisher-friendly. 

10. Sharethrough: Best Header Bidding Network for Native Ads

Sharethrough helps publishers earn more and invest for better outcomes. They provide you with quality demand and enhancement technology that respects your users by improving the ad experience. At each layer of the journey, from an impression request to an ad appearing on the page, they apply their SmartSuite to boost performance and help you earn more. You get dedicated setup, monitoring, and troubleshooting experts to activate the premium audience, marketplace, and inventory packages for higher performance and efficiency.

  • Eligibility Criteria for Publishers: Publishers who have global traffic. 
  • Features: Solid header bid ad network that seems to be growing and is easy to work with. Contains both Reseller and 1st party Exchange demand. Their tag demand contains AdX.       
  • Recommend for: For better monetization, websites with the following audience niches: fitness, news, home improvement, accessories, viral, finance, e-commerce, and software tend to perform best. 
  • Payment: NET 30 days

Roundup

Header bidding effectively helps you grow your revenues by 20-50%. Header bidding helps publishers make the most of their inventory. Header auction allows publishers to add multiple demand partners. Although it looks complex, header bidding enables you to keep things simple. Publishers can easily configure the auction according to their needs. We have spoken about the best header bidding networks here. They have varied benefits. We have already mentioned some of them. They will show good results, and you can try any of the above. For the best results, you should definitely experiment with a couple and see what suits you the best. You can also use multiple networks and get the best of all of them. For a custom account setup, connect with me at [email protected]

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Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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