10 Best Native Ads Network for Publishers: 2022

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Native ads are 50% more likely to grab the attention of your target audience without being intrusive, and more importantly, they also produce a click-through rate that is almost ten times better in comparison to conventional display advertising. This is one of the reasons why native ad networks are now gaining more popularity now to run ad campaigns among publishers. Here is a list of the best native ads networks. They help publishers meet their advertising goals by synchronizing with web content. Native ads do not look like ads. It just looks like a part of the content, so the platform can serve ds without it seeming intrusive. 

How to Choose the Best Native Ad Networks?

Here are some things that you must consider before you decide on which is the best native ad network for you:

  • Demand Sources: Ask questions to your account manager before the onboarding process, especially ask for the entire list of demand partners’ SSPs they are working with. If there is an increase in demand, partners will certainly get higher CPMs. 
  • Ease of Integration: Some ad vendors take around a week to get your tags approved by the SSPs. Look for a partner that streamlines the entire process in 24-48 hours. Also, make sure they offer some ad optimization from their end. 
  • Payment Terms: Look out for payment terms that are flexible and straightforward. Look out for payment terms around NET 30 to NET 60 days. There are ad partners on NET 30, NET 45, and NET 60 days; after that, these ad partners process the payments. 
  • Existing Portfolio of Publishers: Look at the existing list of publisher partners. The yield and CPM rates are usually better if grouped under premium publishers. 
  • Ad Technology: Server-to-server header bidding, viewability-based auto-refresh, direct deals, PMPs, and ad layout optimization are some of the adtech features that you want your technology partner to provide. These will uplift your CPM rates for your website. 
  • Support: Support is important. Make sure your account manager is reachable via email/skype/phone. 

10 Best Native Ads Networks for Publishers: 2022

These are some of the best native ad networks for publishers. They will deliver the best native ads, and you can always rely on them.

1. iZooto: Best Native Ads Network for All Publishers

Using iZooto, you can engage your readers using native push notifications and get them back. This is an incredible platform designed and built for editors and audience managers. Their objective is the reduction of publishers’ dependency on both Facebook and Google. They also offer flexible pricing that helps publishers do both engagements and audience monetization.

  • Eligibility Criteria for Publishers: To be eligible for an authorized iZooto account to begin monetizing, publishers must have a minimum of 100k monthly US page views. 
  • Features: increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier-one traffic are recommended. News verticals tend to perform best. 
  • Payment: NET 60 days
  • Additional Note: Since iZooto is a self-serve site, it’s simple to sign up. However, you must have at least 5,000 US push subscribers to see some revenue coming. 

How to Get Started with iZooto | Code Installation Guide

Here are the steps required to get started with iZooto-

  • You need to signup with iZooto using the link given below. 
  • Once the signup or registration process is complete, you will be asked to install the WordPress plugin and add your site to the iZooto dashboard.
  • Once your site is linked with an authentication code, you can see your visitors turning into subscribers. 

You can start sending them notifications; however, wait for a few days to build your subscriber base to a few 1000s, and then you can contact them to activate monetization for your account/website.

2. Media.net: Best Native Ads Network for US Publishers

Known to be a global advertising company, Media.net has one of the most comprehensive portfolios of advertising technology in the industry. They have built some of the most innovative products of all time that optimizes to display of the most relevant ads and offers, in formats, that provide a balance of user experience and revenue while also giving industry-leading user privacy protections. 

  • Eligibility Criteria for Publishers: The Media.net platform will accept websites with monthly traffic of 10,000 visitors. 
  • Features: Contextual native and sticky anchor ads are among the available features. 
  • Recommend for: Websites with a lot of traffic from the United States are recommended. 
  • Payment: NET 30 days
  • Additional Note: Moderately simple approval policy, but your website must be in English, and a significant portion of your traffic must originate in the United States and Canada. Media.net performs well for specific niches. 

How to Get Started with Media.net | Code Installation Guide

Here are the steps required to get started with Media.net-

  • You need to signup with media.net using the link given below. 
  • Once the signup process is complete, your site will be reviewed, and you’ll be notified once your website is approved. 
  • They will share with you the ads.txt lines file, which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard.  
  • Use a plugin like ‘Quick AdSense’ to place in-content ads, and you can place ads on the sidebar using widgets.

3. Outbrain: Best Native Ads Network for Tier 1 Publishers

Outbrain offers a customizable, dynamic, and tailored recommendation experience built to engage audiences and optimized for your business goals. It helps you connect to the broadest range of native ad budgets with Smartads that maximize engagement and RPM at every stage of the consumer journey. You can optimize user experience with a full-time human review team.

  • Eligibility Criteria for Publishers: You need to have a minimum of 2 million monthly page views. Also, the majority of your traffic should be from the US, UK, CA, AU, or NZ for better CPM rates.
  • Features: Outbrain has a number of widget offerings for its publisher partners. These include native ad widgets, infinite in-feed native ads, native video sliders, and more. 
  • Recommendations for: High-traffic websites with good engagement tend to perform well with Outbrain.  
  • Payment: NET 30 days.

How to Get Started with Outbrain | Code Installation Guide

Here are the steps required to get started with Outbrain-

  • You need to signup with Outbrain using the link given below. 
  • Once the signup or registration process is complete, your website will be sent to the review team, and once approved, the operations team will generate the ad codes for you.
  • You need to update your ads .txt file and place the codes provided to you on your website.

4. Revcontent: Best Native Ads Network for Websites

Revcontent offers lightweight, customizable technology that empowers the web’s leading publishers to reach and exceed your revenue, engagement, and growth goals. You get access to the expansive self-service advertiser marketplace that delivers unique, first-party demand to publisher widgets.

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content, and more. 
  • Recommend for: News and viral websites tend to perform best with their native widgets. 
  • Payment: NET 30 days once you reach the minimum threshold of USD 100.

How to Get Started with Revcontent | Code Installation Guide

Here are the steps required to get started with Revcontent-

  • You need to signup with revcontent using the link given below. 
  • Once the signup process is complete, your site will be reviewed, and you’ll be notified once your website is approved.
  • They will share with you the ads.txt lines file, which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard from a selection of widget offerings.  
  • Use a plugin like ‘Quick AdSense’ to place the in-content video widget.

5. Push Engage: Best Native Ads Network for Publishers

PushEngage is the most powerful and user-friendly web push notification service in the market. Its opt-ins are fully customizable and can be targeted to the right audience at the right time. It helps increase engagement with dynamic segmentation and personalization.

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content, and more. 
  • Recommend for: News and viral websites tend to perform best with their native widgets. 

Payment: NET 30 days once you reach the minimum threshold of USD 100.

6. Zergnet: Best Native Ads Network for US Traffic

Zergnet is the platform of choice for premium publishers. They only promote high-quality content from other top publishers. Their experts approve each article, and once curated, all content is optimized for relevance by their algorithm. It helps grow your audience and engage readers.

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content, and more. 
  • Recommend for: News and viral websites tend to perform best with their native widgets. 
  • Payment: NET 30 days once you reach the minimum threshold of USD 100. 

7. Mgid: Best Native Ads Network for Tier 2 Traffic

Mgid is a pioneer and helps you monetize your traffic and engage your audience with no compromise. It gives publishers complete control over their audience, empowers them with technology to engage and retain users, generates revenue streams from direct advertisers, and builds their monetization strategies with robust analytics. 

  • Eligibility Criteria for Publishers: Publishers should have decent traffic from tier 1, tier 2, or tier 3 countries. 
  • Features: Mgid provides a native advertising widget that can be integrated into any website.  
  • Recommend for: For better monetisation, websites with a high volume of the US or tier-one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: You can run their native advertising widget along with other native ad partners for better monetization.

How to Get Started with Mgid | Code Installation Guide

Here are the steps required to get started with Mgid-

  • You need to signup with Mgid using the link given below. 
  • Once the signup process is complete, your site will be reviewed, and you’ll be notified once your website I
  • s approved.
  • Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
  • Place them on your site as per the instructions.

8. ShareThrough: Best Native Ads Network and SSP for Publishers

Formerly known as District M, Sharethrough helps publishers earn more and invest for better outcomes. They provide you with quality demand and enhancement technology that respects your users by improving the ad experience. You get dedicated setup, monitoring, and troubleshooting experts to activate the premium audience, marketplace, and inventory packages for higher performance and efficiency.

  • Eligibility Criteria for Publishers: Publishers who have global traffic. 
  • Features: Solid header bid ad network that seems to be growing and is easy to work with. Contains both Reseller and 1st party Exchange demand. Their tag demand contains AdX.       
  • Recommend for: For better monetisation, websites with the following audience niches: fitness, news, home improvement, accessories, viral, finance, e-commerce, and software tend to perform best. 
  • Payment: NET 30 days

9. TripleLift: Best Native Ads SSP for Publishers

TripleLift is an advertising technology company reinventing ad placement at the intersection of creative, media, and data. Their marketplace serves the world’s leading brands, publishers, streaming companies, and demand-side platforms, executing over 1 trillion ad transactions every month.

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content, and more. 
  • Recommend for: News and viral websites tend to perform best with their native widgets. 
  • Payment: NET 30 days once you reach the minimum threshold of USD 100.

10. Nativo: Best Native Ads Network for Online Publishers

nativo

The Nativo Ad Platform empowers publishers with the most advanced advertising technology for a custom, native, and sponsored content. Its exclusive ad formats, intelligent performance optimization, and comprehensive creative management tools work together to improve overhead and maximize revenue.

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content, and more. 
  • Recommend for: News and viral websites tend to perform best with their native widgets. 
  • Payment: NET 30 days once you reach the minimum threshold of USD 100.

11. Adyoulike: Best Native Ads Network for EU Publishers

AdYouLike offers a full suite of products that give you the best monetization in real-time. It is a real-time platform that supports direct integrations, Google Tag Manager, or Header Bidding integrations. Its margins are transparent and leverage the maximum value from every impression.

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content, and more. 
  • Recommend for: News and viral websites tend to perform best with their native widgets. 

Payment: NET 30 days once you reach the minimum threshold of USD 100.

12. Dianomi: Best Native Ads Network for Finance Websites

Dianomi helps publishers maximize the value of their inventory at scale without compromising the competitive advantage of first-party owned and operated data. Its proprietary algorithm uses context to optimize campaign targeting to pages of content based on the best engagement metrics. 

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content, and more. 
  • Recommend for: News and viral websites tend to perform best with their native widgets. 
  • Payment: NET 30 days once you reach the minimum threshold of USD 100.

Roundup

Irrespective of whether your website serves content or media, you, as a publisher, can benefit from serving native advertising. If you have a native ad blend with your content and provide a distraction-free experience to your customers, you will undoubtedly see a spike in your revenue. It is imperative that you rely on organic forms of advertising and the best native ads network helps you do that. You can reach out to me @ [email protected] for a custom setup. 

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Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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