10 Best Direct Link Ad Networks for Publishers: 2022

Direct links or smart links are one of the most flexible traffic monetisation alternatives for publishers. With this ad format, publishers can easily generate revenues and send traffic to the advertiser offers. We have analysed a number of direct link ad networks and highlighted some of the best.

Here are some things you must consider when you are choosing the best direct link ad networks:

  • Demand Sources: Questions your account manager before the onboarding process. Ask them for the entire list of demand partners SSPs they are working with. If there is an increase in demand, partners will certainly get higher CPMs. 
  • Ease of Integration: There are ad vendors that take around a week to get your tags approved from the SSPs. At times, the tag integration process would be time-consuming. Look for a partner that streamlines the entire process in 24-48 hours. Also, make sure they offer some ad optimisation from their end. 
  • Payment Terms: Look out for payment terms that are flexible and straightforward. Look out for payment terms around NET 30 to NET 60 days. There are ad partners on NET 30, NET 45, and NET 60 days; after that, these ad partners process the payments. 
  • Existing Portfolio of Publishers: Look at the existing list of publisher partners. The yield and CPM rates are usually better if grouped under premium publishers. 
  • Ad Technology: Server to server header bidding, viewability based auto-refresh, direct deals, PMPs, ad layout optimisation are some of the adtech features that you want your technology partner to provide. These will uplift your CPM rates for your website. 
  • Support: Support is important. Make sure your account manager is reachable via email/skype/phone. 

Here are some of the best direct link ad networks you must try. Direct link works best with a number of sites which otherwise are difficult to be monetized.

Adsterra offers a three-level security system and provides you with the safest possible experience and an easy-to-use experience for people who wish to operate without a manager. They offer multiple ad formats, and their anti-Adblock solution increases your revenue by 20%.

  • Eligibility Criteria for Publishers: Publishers should have decent international traffic. 
  • Features: Adsterra provides multiple ad formats: pop-under, native, push, social bars, banner ads and more.    
  • Recommend for: For better monetisation, websites with the following audience niches: Games, E-commerce, Sweepstakes, VPN, and Utility Apps and Software tends to perform best. 
  • Payment: NET 7 days
  • Additional Note: They offer fast payouts via Paypal, Webmoney, Wiretransfer and are recommended by 100s of bloggers and publishers. 

How to Get Started with Adsterra | Code Installation Guide

Here are the steps required to get started with Adsterra-

  • You need to signup with Adsterra using the link given below. 
  • Once the signup or registration process is complete, you will be asked to add a website. Once your site is added, you can click on ”Get Code” next to the chosen website and place it before the closing of the <body> tag.
  • You can choose from the following ad formats which include pop-unders, banner ads, native ads, video ads, and social bar.

Adcash can help you boost your ad revenue irrespective of whether you are a small, medium or large publisher. Their advanced optimisation technology matches your traffic with high-quality demand and shows the most relevant ads to your users. They offer a wide range of tools and features to make traffic monetisation easy. Their publisher platform is designed to help you effectively monetise your web and mobile traffic and maximise your revenue.

  • Eligibility Criteria for Publishers: They have no eligibility criteria. However, you have to meet their guidelines.
  • Features: Multiple ad formats, auto-tag feature, high fill rates, live statistics, fast payments.  
  • Recommend for: Highly recommended for seasonal bloggers or website owners. 
  • Payment: Net 30 days via Bank Wire Transfer, PayPal, Payoneer, Webmoney, and Bitcoin. 
  • Additional Note: They have cutting-edge algorithms that ensure the best ads find their way to the right sites.

Propeller Ads offers push notifications which is a revolutionary monetisation tool. They make sure that 100% of your traffic is monetised, and their ads are manually moderated all the time. Their ads also bypass the ad-blocking software and are known to increase revenue by at least 20%. They have MultiTag that helps you combine ad formats and get 50% higher CPM rates.

  • Eligibility Criteria for Publishers: There are no specific eligibility criteria for Propeller Ads.  The platform can approve websites of any kind. 
  • Features: Propeller Ads offers multiple ad formats like push, pop, on-click ads, smart links, and interstitials. 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: They offer weekly payouts with a minimum of $5. 
  • Additional Note: Propeller Ads works well on sites with downloads and software niches.
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How to Get Started with Propeller Ads | Code Installation Guide

Here are the steps required to get started with Propeller Ads-

  • You need to signup with Propeller Ads using the link given below. 
  • Once the signup or registration process is complete, you will be asked to add a website. Once your site is added and approved by the moderation team, you need to ‘add zone’ and then choose your preferred ad formats. You can choose from multi-tag, on-click (pop-under), or push notification ads. 
  • Copy the javascript code and place it just before the closing of the <body> tag on your website.

RevenueHits uses advanced algorithms to research and examines the ways to place the ads with the goal of continually improving their performance and will not show ads that do not perform well. This means that RevenueHits will offer you an inventory comprised solely of high-performing ads that are relevant to your visitors, which helps with conversion rates and, consequently, revenue generation.

  • Eligibility Criteria for Publishers: They have no criteria requirements, but they have some prohibited content.
  • Features: Efficient operation, quick and powerful ability to integrate ads into different formats, very strict and accurate payment policy.
  • Recommend for: Highly recommended if you are just starting your website or have a small website with a lot of traffic.
  • Payment: Net 30 days, with the minimum payout being $20 for PayPal and Payoneer and $500 for wire transfer.

Clickadu offers 360° monetisation capabilities within one place so you can maximise your revenue no matter what GEOs or kind of traffic you have on your website. They offer seven advertising formats, 100% fillrate, and high demand of traffic.

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content and more. 
  • Recommend for: News and viral websites tend to perform best with their native widgets. 
  • Payment: NET 30 days once you reach the minimum threshold of USD 100.
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How to Get Started with Adsterra | Code Installation Guide

Here are the steps required to get started with Clickadu-

  • You need to signup with Clickadu using the link given below. 
  • Once the signup or registration process is complete, you will be asked to add a website. Once your site is added, you can click on ”Get Code” next to the chosen website and place it before the closing of the <body> tag.
  • You can choose from the following ad formats which include pop-unders, banner ads, native ads, video ads, and push notificationads.

AdMaven is a particularly preferred network among publishers because they monetise every single user and impression. They provide high eCPMs, which results in increased revenues for you as a publisher. They offer native push notifications to full-screen ads, and their ad placements are easy to implement. They have a dedicated and experienced account manager that makes sure that you are on the right track.

  • Eligibility Criteria for Publishers: There are no specific eligibility criteria for Ad-Maven, and websites of any kind can be approved by the platform. 
  • Features: Ad-Maven offers multiple ad formats like push, pop, interstitial, banner. 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: They offer flexible payment terms. You can choose your favourite way of getting paid and its duration with the account manager. 
  • Additional Note: Ad-Maven works well on sites with downloads and software niches. 

How to Get Started with Ad-maven | Code Installation Guide

Here are the steps required to get started with Ad-maven-

  • You need to signup with Ad-maven using the link given below. 
  • Once the signup or registration process is complete, you can ‘add a website’ under ‘sites and placement’. Once your site is added and approved by the moderation team, you need to ‘create a new ad’ and then choose your preferred ad formats. 
  • Copy the javascript code and place it just before the closing of the <body> tag on your website so that the ads can show up.

They provide you with ready to use ads to add them to your website, and you can sit back and make profits. They have put together the best tools to help you easily benefit from your traffic and optimise your revenue.

  • Eligibility Criteria for Publishers: No criteria for joining; you just have to get verified by them
  • Features: Simple and easy to use platform, simple interface, flexible payments, global reach, ad formats, good support
  • Recommend for:  For better revenue monetisation, use it for websites that have a high volume of tier one traffic.
  • Payment: Offer daily payments, and you can speak to the account manager and agree on which is best for you. 

Clickadilla is a high-tech ad platform that was tailor-made for the site owners. They sell your traffic will, and their advertisers buy the majority of your ad impressions on any Geo and OS. Their statistics provide you with detailed information about ad impressions on your site we sell to advertisers. You can place their tag on a page once and get full management of ad formats in your panel.

  • Eligibility Criteria for Publishers: Offers a straightforward signup process and has no minimum traffic requirement, but you have to maintain high-quality content.
  • Features: 24/7 live support, different ad formats, high CPCM, detailed statistics, referral program. 
  • Recommend for: Although it specialises in both adult and mainstream traffic, it is highly recommended for dating, app download, desktop download, ecommerce, games, sweepstakes, gambling, adult Nutra, crypto, and such. 
  • Payment: Bi-weekly payments.

ReklamStore is a self-serve and easy to use traffic monetisation platform for publishers. You can uncover the real value of every impression you received on your website and earn competitive eCPM rates all the time. They have an enormous ad inventory; that’s how they guarantee a high fill rate and eCPM to our publishers. It lets you integrate their code to your website and activate your account easily and seamlessly. 

  • Eligibility Criteria for Publishers: They do not have criteria, but they do not accept sites with an adult, gambling, warez, or illegal content. They also are not accepting sites with incentives.
  • Features: Unlimited demand, high eCPM, high fill rate, self-service, header bidding, real-time reporting.
  • Recommend for: It is highly recommended for websites that do not have the said illegal content and have traffic from tier 1 countries.
  • Payment: Net 60 days with the minimum payment being $50.

Roundup

These are some of the best direct link ad networks that you must definitely try. There are some really good benefits of working with smart links, but all of these come down to better convenience and profitability. You must certainly check out the direct link ad networks that we have mentioned above and you can try a couple of them to know which suits your website the most. Reach out to me via email at [email protected] if you need a custom setup. 

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Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!