Top 10 Native Ad Networks for Publishers: 2022

Introduction

The popularity of native ads keeps growing, especially as people have been reassessing their ad spending post-pandemic. The primary reason is that a native ad is 53% more likely to gather the attention of the users. They do that while being non-intrusive and while giving a Click-Through rate that is almost ten times better than in comparison to conventional display ads. Irrespective of the ad platform, native ad networks are more likely to generate high-quality traffic and leads for the publishers. Have a look at the top 10 native ad networks for publishers as listed below.

How to Choose the Best Native Ad Network?

When you are looking for the top native ad networks for publishers, you have to make sure that you have considered all the factors. The factors to consider are:

Setup Procedure: Make sure that the network you are selecting offers the right and most convenient setup procedure for you. Each website has a different set of procedures and different approval criteria, which makes it very time-consuming.

Pricing: Advertisers have to make sure that the per-click pricing suits the marketing budget. There are different models like CPC, CPM, and more.

Quality: You have to make sure that the quality of ads is not compromised. There are several advertisers who use the platform for traffic arbitraging and take visitors to fake landing pages.

Requirements: You should look out for your stats and numbers before you decide. Make sure that you have adequate traffic, a budget, and good features before you sign up.

Top 10 Native Ad Networks for Publishers

Here is a list of the best top 10 native ad networks for publishers that you can rely on.

1. Outbrain: Top Native Ad Network for Publishers

Outbrain is a customizable, dynamic, and tailored recommendation experience built to engage audiences and optimized for your business goals. With Smart Ads, connect to the broadest range of native ad budgets and maximize engagement and RPM at every stage of the consumer journey. You can optimize user experience with a full-time human review team, published advertiser guidelines, and a suite of content filtering tools at your fingertips.

• Eligibility Criteria for Publishers: You need to have a minimum of 2 million monthly page views. Also, most of your traffic should be from the US, UK, CA, AU, or NZ for better CPM rates.
• Features: Outbrain has a number of widget offerings for its publisher partners. These include native ad widgets, infinite in-feed native ads, native video sliders, and more. 
• Recommend for: High-traffic websites with good engagement tend to perform well with Outbrain.  
• Payment: NET 30 days.

How to Get Started with Outbrain | Code Installation Guide

Here are the steps required to get started with Outbrain-

• You need to signup with Outbrain using the link given below. 
• Once the signup or registration process is complete, your website will be sent to the review team, and once approved, the operations team will generate the ad codes for you.
• You need to update your ads .txt file and place the codes provided to you on your website. 

2. iZooto: Best Native Push Ad Network

• Eligibility Criteria for Publishers: To be eligible for an authorized iZooto account to begin monetizing, publishers must have a minimum of 100k monthly US page views. 
• Features: increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
• Recommend for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended. News verticals tend to perform best. 
• Payment: NET 60 days
• Additional Note: Since iZooto is a self-serve site, it’s simple to sign up. However, you must have at least 5,000 US push subscribers to see some revenue coming. 

How to Get Started with iZooto | Code Installation Guide

Here are the steps required to get started with iZooto-

• You need to signup with iZooto using the link given below. 
• Once the signup or registration process is complete, you will be asked to install the WordPress plugin and add your site to the iZooto dashboard.
• Once your site is linked with an authentication code, you can see your visitors turning into subscribers. 

You can start sending them notifications; however, wait for a few days to build your subscriber base to a few 1000s, and then you can contact them to activate monetization for your account/website. 

3. Whizzco: Top Native Ad Mediation Networks for Publishers

4. Taboola: Top Native Ad Network for US Traffic

• Eligibility Criteria for Publishers: Publishers must have a minimum of 1000k worldwide visitors, with a significant portion originating from tier-one countries such as the United States, United Kingdom, California, and Australia. 
• Features: increase website page views and revenue with native ads.
• Recommend for: For best CPC rates majority of your traffic should be coming from the US.
• Payment: NET 30 days
• Additional Note: Taboola has pretty high CPC rates for the US. Their CPCs are drastically low for Asian traffic. 

How to Get Started with Taboola | Code Installation Guide

Here are the steps required to get started with Taboola-

• You need to signup with Taboola using the link given below. 
• Once the signup or registration process is complete, your website will be sent to the review team, and once approved, the operations team will generate the ad codes for you.
• You need to update your ads .txt file and place the codes either manually or by using the Taboola plugin from the WordPress repository. 

5. Media.net: Top Native Ad Network for US Sites

• Eligibility Criteria for Publishers: The Media.net platform will accept websites with monthly traffic of 10,000 visitors. 
• Features: Contextual native ads and sticky anchor ads are among the features available. 
• Recommend for: Websites with a lot of traffic from the United States are recommended. 
• Payment: NET 30 days
• Additional Note: Moderately simple approval policy, but your website must be in English, and a significant portion of your traffic must originate in the United States and Canada. Media.net performs well for specific niches. 

How to Get Started with Media.net | Code Installation Guide

Here are the steps required to get started with Media.net-

• You need to signup with media.net using the link given below. 
• Once the signup process is complete, your site will be reviewed, and you’ll be notified once your website is approved. 
• They will share with you the ads.txt lines file, which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard.  
• Use a plugin like ‘Quick AdSense’ to place in-content ads, and you can place ads on the sidebar using widgets. 

6. Richnative: Top Native Ad Network for New Websites

7. Evadav:  Top Native Ad Network for New Sites

How to Get Started with EvaDav | Code Installation Guide

Here are the steps required to get started with EvaDav-

• You need to signup with Evadav using the link given below. 
• Once the signup or registration process is complete, you need to  ‘create a stream’ and choose your preferred ad format. 
• Evadav offers certain types of customization for the ad formats once you generate the javascript code copy and place it just before the closing of the <body> tag on your website so that the ads can show up.

8. Revcontent:  Top Native Ad Network for High-Traffic Sites

How to Get Started with Revcontent | Code Installation Guide

Here are the steps required to get started with Revcontent-

• You need to signup with revcontent using the link given below. 
• Once the signup process is complete, your site will be reviewed, and you’ll be notified once your website is approved.
• They will share with you the ads.txt lines file, which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard from a selection of widget offerings.  
• Use a plugin like ‘Quick AdSense’ to place the in-content video widget. 

9. TripleLift: Top Native Ad Network

10. ShareThrough: Top Native Ad Network for Large Publishers

11. Nativeads:  Top Native Ad Network for Small Publishers

12. Connatix:  Top Native Ad Network for Video Sites

13. Teads: Top Native Ad Network for New Sites

How to Get Started with Teads.tv | Code Installation Guide

Here are the steps required to get started with Teads.tv-

• You need to signup with Teads. Tv using the link given below. 
• Once the signup process is complete, your site will be reviewed, and you’ll be notified once your website is approved. 
• They will share with you the ads.txt lines file, which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
• Use a plugin like ‘Quick AdSense’ to place the outstream player within the content. 

Roundup

Irrespective of what your website serves, as a publisher, you can benefit from native ads. A good native ad blend will provide your customers with a distraction-free experience. This is a very organic form of advertising that customers love. So, the best native ad networks for publishers can be your go-to.