The 10 High CPC Ad Networks for Publishers: 2023

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Many publishers majorly seek high CPC ad networks because they have good click-through rates on their websites or blogs. Additionally, CPC ad networks perform best on niche websites. In this post, we are going to take a look at various high CPC ad networks that can be used by publishers to monetize their advertising inventory.

Benefits of High CPC Ad Networks for Publishers: 2022

Compared to CPM and CPA ad networks, there are some added advantages of CPC networks. 

  • Predictable Revenue: One of the best things about CPC ad networks is that there is lesser fluctuation in CPCs as compared to CPMs. Hence, the revenue is predictable. 
  • Higher Profits: If you have a niche website, you can make good revenue with CPC ads. CPC ads generate much higher profits on niche sites compared to CPM ads. 

10 High CPC Ad Networks for Publishers: 2022

We have made a compilation of some of the best high CPC ad networks for you to take a look at.

1. Google AdSense: High CPC Ad Network for Niche Sites 

Google AdSense

AdSense offers publishers a variety of ad formats and intensive reporting to aid publishers in increasing their general ad earnings from their latest ad inventory. It gives website owners the ability to display high CPC ads on their sites. 

  • Eligibility Criteria for Publishers: There is no specific minimum traffic requirement, but there should be some organic search traffic coming to your website so that the AdSense team can run some traffic quality checks before approving your site. 
  • Features: AdSense offers display, in-content, in-feed, native, and search ads to its publishers. 
  • Recommendations for: For better monetization, websites should have niche content with in-depth information. 
  • Payment: NET 21 days once you reach the minimum payment threshold of USD 100. 
  • Additional Note: Focus on optimizing your ad placements to increase your overall AdSense revenue. 

How to Get Started with AdSense | Code Installation Guide

Here are the steps required to get started with AdSense-

  • You need to signup with AdSense using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you need to ‘add your site.  
  • Once your site is submitted for approval, the AdSense team will run a few checks and get back to you confirming that ‘ your site is ready to run ads.’ 
  • Next, you have to copy the ad tag and place the ad codes as instructed.

2. iZooto: High CPC Native Ad Network for Publishers

Izooto

iZooto helps publishers build an audience and drive user engagement with web push notifications. iZooto allows publishers to tap into web push notifications for driving traffic and monetization using native content ads. iZooto offers high CPC native ads for publishers having a good volume of US and tier-one traffic. 

  • Eligibility Criteria for Publishers: To be eligible for an authorized iZooto account to begin monetizing, publishers must have a minimum of 100k monthly US page views. 
  • Features: increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
  • Recommendations for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
  • Payment: NET 60 days
  • Additional Note: Since iZooto is a self-serve site, it’s simple to sign up. However, you must have at least 5,000 US push subscribers to see some revenue coming. 
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How to Get Started with iZooto | Code Installation Guide

Here are the steps required to get started with iZooto-

  • You need to signup with iZooto using the link given below. 
  • Once the signup or registration process is complete, you will be asked to install the WordPress plugin and add your site to the iZooto dashboard.
  • Once your site is linked with an authentication code, you can see your visitors turning into subscribers. 

You can start sending them notifications; however, wait for a few days to build your subscriber base to a few 1000s, and then you can contact them to activate monetization for your account/website. 

3. Taboola: High CPC Native Ad Network for Publishers

Taboola

Taboola helps publishers acquire new audiences, increase engagement, and drive revenue. Taboola Feed brings the scrolling news feed experience right to your pages and is a game-changer for publisher revenue and audience building. It empowers editorial and audience teams to enhance content and acquire audiences at a positive ROI. The CPC ads offered by Taboola are best for news and viral websites that have a good volume of tier-one traffic. Taboola offers the highest CPC rates for US traffic. 

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 1000k worldwide visitors, with a significant portion originating from tier-one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: increase website page views and revenue with native ads.
  • Recommend for: For best CPC rates majority of your traffic should be coming from the US.
  • Payment: NET 30 days
  • Additional Note: Taboola has pretty high CPC rates for the US. Their CPCs are drastically low for Asian traffic. 

How to Get Started with Taboola | Code Installation Guide

Here are the steps required to get started with Taboola-

  • You need to signup with Taboola using the link given below. 
  • Once the signup or registration process is complete, your website will be sent to the review team, and once approved, the operations team will generate the ad codes for you.
  • You need to update your ads .txt file and place the codes either manually or by using the Taboola plugin from the WordPress repository. 

4. Outbrain: Best High CPC Ad Network for Publishers

Outbrain

Outbrain offers a customizable, dynamic, and tailored recommendation experience built to engage audiences. Outbrain performs best for publishers who have the traffic coming from tier-one countries. The network offers high CPC rates for finance, investing, news, and tech blogs. It is also one of the highest-paying CPC ad networks after Google AdSense. 

  • Eligibility Criteria for Publishers: You need to have a minimum of 2 million monthly page views. Also, most of your traffic should be from the US, UK, CA, AU, or NZ for better CPM rates.
  • Features: Outbrain has a number of widget offerings for its publisher partners. These include native ad widgets, infinite in-feed native ads, native video sliders, and more. 
  • Recommendations for: High-traffic websites with good engagement tend to perform well with Outbrain.  
  • Payment: NET 30 days.

How to Get Started with Outbrain | Code Installation Guide

Here are the steps required to get started with Outbrain-

  • You need to signup with Outbrain using the link given below. 
  • Once the signup or registration process is complete, your website will be sent to the review team, and once approved, the operations team will generate the ad codes for you.
  • You need to update your ads .txt file and place the codes provided to you on your website. 

5. Dianomi: High CPC Finance Ad Network for Publishers

Dianomi

Dianomi helps publishers maximize the value of their inventory at scale without compromising the competitive advantage of first-party owned and operated data. Its proprietary algorithm uses context to optimize campaign targeting to pages of content based on the best engagement metrics. Dianomi offers high CPC rates on finance niche websites. 

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content, and more. 
  • Recommendations for: News and viral websites tend to perform best with their native widgets. 
  • Payment: NET 30 days once you reach the minimum threshold of USD 100.

6. Revcontent: High CPC Ad Network for Publishers

Revcontent

Revcontent is a lightweight, customizable technology that empowers the web’s leading publishers to reach and exceed their revenue, engagement, and growth goals. It has an expansive self-service advertiser marketplace that delivers unique, first-party demand to publisher widgets. It guarantees to monetize your traffic at 20%+ higher rates than other platforms. The CPC rates for Revcontent vary from country to country, and the best way to gauge the performance is by trying these guys. 

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content, and more. 
  • Recommendations for: News and viral websites tend to perform best with their native widgets. 
  • Payment: NET 30 days once you reach the minimum threshold of USD 100.
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How to Get Started with Revcontent | Code Installation Guide

Here are the steps required to get started with Revcontent-

  • You need to signup with revcontent using the link given below. 
  • Once the signup process is complete, your site will be reviewed, and you’ll be notified once your website is approved.
  • They will share with you the ads.txt lines file, which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard from a selection of widget offerings.  
  • Use a plugin like ‘Quick AdSense’ to place the in-content video widget. 

7. Adsterra: High CPC Smart Link Ad Network for Publishers

Adsterra

Adstrerra is one of the most trusted ad networks for publishers. It utilizes an effective combination of innovative checks to provide you with the safest experience possible. It provides an easy-to-use experience for those who prefer to work without a manager and completely automates every process. Adsterra uses a mix of CPC, CPL, and CPA and comes up with effective. 

  • Eligibility Criteria for Publishers: Publishers should have decent international traffic. 
  • Features: Adsterra provides multiple ad formats: pop-under, native, push, social bars, banner ads, and more.    
  • Recommendations for: For better monetization, websites with the following audience niches: Games, E-commerce, Sweepstakes, VPN, and Utility Apps and Software tend to perform best. 
  • Payment: NET 7 days
  • Additional Note: They offer fast payouts via Paypal, Webmoney, and Wiretransfer and are recommended by 100s of bloggers and publishers. 

How to Get Started with Adsterra | Code Installation Guide

Here are the steps required to get started with Adsterra-

  • You need to signup with Adsterra using the link given below. 
  • Once the signup or registration process is complete, you will be asked to add a website. Once your site is added, you can click on ”Get Code” next to the chosen website and place it before the closing of the <body> tag.
  • You can choose from the following ad formats, which include pop-unders, banner ads, native ads, video ads, and social bars 

8. uNative: High Push Ad Network for Publishers

unative

uNative is a platform created by Epom to help publishers earn from day one. You can customize the number of ads that can be pushed to your subscribers, and also you can directly send push notifications. uNative offers good CPC rates for the push notification ads that are sent to the subscribers. If you have a good volume of Indian traffic, you should consider using uNative. 

  • Eligibility Criteria for Publishers: There are no minimum eligibility criteria for publishers to get started with uNative. However, I suggest you should have at least 1000 daily visitors.
  • Features: Increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
  • Recommendations for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
  • Payment: NET 0 days. The payment is processed within 24 hours once a request is raised. 
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How to Get Started with uNative | Code Installation Guide

Here are the steps required to get started with uNative-

  • You need to signup with uNative using the link given below. 
  • Once the signup or registration process is complete, you will be asked to add a website. Once your site is added, you need to copy the ad code and place it before the closing of the <body> tag.
  • After that, you need to download two javascript files and upload them to the root directory of your website. For WordPress sites, it can be easily done using a plugin called ‘File Manager. For custom sites, you need to log in to your WebHost and head to file manager and navigate to the root directory of the current site and upload the two files there.  

9. Mgid: High CPC Native Ad Network for Publishers

Mgid

Mgid helps publishers generate the highest revenue yield with their native ad solutions. It gives publishers 100% control over their audience, empowering them with technology to engage and retain users, generate revenue streams from direct advertisers, and build their monetization strategies with robust analytics. Mgid offers decent CPC rates for tier 1, tier 2, and tier 3 traffic. 

  • Eligibility Criteria for Publishers: Publishers should have decent traffic from tier 1, tier 2, or tier 3 countries. 
  • Features: Mgid provides a native advertising widget that can be integrated into any website.  
  • Recommendations for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: You can run their native advertising widget and other native ad partners for better monetization.

How to Get Started with Mgid | Code Installation Guide

Here are the steps required to get started with Mgid-

  • You need to signup with Mgid using the link given below. 
  • Once the signup process is complete, your site will be reviewed, and you’ll be notified once your website is approved.
  • Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
  • Place them on your site as per the instructions. 

The Bottom Line

These are, in a nutshell, some of the highest-paying CPC ad networks that you can run along with other CPM advertising solutions. CPC ads tend to perform best if placed above the fold of your website. Running a combination of display, native, and push notification CPC ads will help you maximize your profit from CPC ads.

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Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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