7 Best Ad Networks for Publishers in the UK (2022 Update)

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Here is a list of the best ad networks for publishers in the UK who are looking for an increase in their overall advertising revenue. 

1. OKO

OKO

As you might have assumed from the company name, OKO ad management provides a service to assist UK publishers in managing their ad inventory and maximizing its effectiveness. In comparison to Adsense or other ad networks, OKO will give you access to a wider pool of advertisers. Adsense is included in this pool. The more significant number of advertisers vying for your ad space may raise your CPM.

Features

  • For UK publishers who wish to concentrate on producing excellent content, its completely managed solution works perfectly. The helpful professionals will provide you with a complete technology stack connected to the top demand partners in the world, administer your entire ad arrangement, and keep an eye on it. As a result, there are fewer headaches and more profits generated with each impression.
  • Working with OKO gives you access to every significant exchange and SSP in addition to a tonne of fantastic smaller ones.
  • In order to get the most out of your inventory, it customizes the technical set-up for each publisher it works with. It does this by determining the ideal ratio of ad serving, auction, and supplementary goods.
  • You only need to add a few snippets to your website and make a few file changes to start serving advertisements with OKO ad management when they accept your application. This procedure becomes simple and may be finished in three simple steps thanks to Advanced Ads.

2. Sovrn

Sovrn

The Real-Time Buying (RTB) CPM network Sovrn enables you to serve advertisements. It functions similarly to an exchange where you first “announce” or make your current ad inventory available, allowing the advertisers to adjust their bids to obtain your ad inventories.

Based on the ultimate fill rate and cost RPM that you receive, your actual revenues will be determined. By selecting a higher floor, you can “improve” your overall RPM, but as you raise the pricing floor, your fill rate will start to fall. Sovrn serves as a reasonably good AdSense substitute, given that AdSense has recently made less money. 

Features

  • You need precise information about the merchants you are authorized to work with and the commission rates you can anticipate earning in order to develop your affiliate link successfully. You can quickly see and search your list of authorized merchants using its new merchant dashboard, and you can also get information on conversion rates, payout structures, and other things.
  • When used in conjunction with its new Commerce reporting capability, advanced UTM monitoring is even more beneficial. For in-depth information on link performance, dealer approvals, and other topics, you can now view five new reports.

3. Total Media

Total Media Solutions

Brands can monitor the success of an influencer marketing strategy using Total Media Value (TMV). It accomplishes this by assisting brands in comparing the return on investment (ROI) of their influencer campaigns to more conventional campaign ROI, such as advertising. Total Media Value, in this situation, provides an estimate of the price of a comparable advertising campaign for the same amount that the brand spends on its campaign. For businesses looking for programmatic options for the digital age, Total Media offers platform access, crucial knowledge, and expert services.

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Features

  • Digital monetization solutions from Total Media combine technologies for inventory management and advertising campaign management with a unique partnering strategy.
  • Customers of Total Media have the best of both worlds: leadership in digital ad technology and continual access to a multilingual staff of analysts and specialists.
  • Total Media creates a system that is specifically designed to generate the most revenue possible across all digital screens and formats.
  • They plan around people’s behaviors by studying consumers’ thoughts, feelings, and behaviors in order to make sure that the clients’ media engages their target audience in a way that yields concrete marketing and economic results.

4. Teads 

Teads

Teads is a global media platform that connects advertisers with the top UK publishers. It promotes guaranteed results, lowers tech friction, and increases scale.

It provides cutting-edge outstream video advertising solutions that are integrated into top-notch editorial content and available on all platforms.

Advertisers can build stunning, data-driven, interactive video and display advertising with the aid of Teads Studio, an interactive creative and data platform. The Teads ad manager provides advertisers with the only cost-per-completed-view (CPCV) programmatic purchasing platform in the world. Full-funnel, outcome-focused advertising is delivered by its end-to-end platform, which is supported by cutting-edge technology innovation and AI-driven optimization.

Features

  • Teads may assist you in achieving your objectives, whether they relate to branding or performance.
  • By providing your users with respectful advertising, you can attract additional income from premium sponsors.
  • The CPM rates that Teads offers vary from $15 to $20.

 5. Clickio

clickio

For UK web publishers, Clickio provides an all-in-one technological solution that combines a cutting-edge, AI-powered ad platform with integrated compliance, site performance, and analytics capabilities. Since 2015, Clickio has led the market in innovation and was one of the first businesses to offer a completely automated platform to manage GDPR consent on a worldwide scale. As a Google Certified Publishing Partner, Clickio is renowned for its proficiency in assisting content producers in lessening their burdens, boosting user engagement, and enhancing ad revenue.

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Features

  • Publishers may grow their websites effectively and sustainably with the help of the cutting-edge solutions that Clickio provides.
  • Clickio develops products that enhance both the user experience and the monetization outcome.
  • With a fast flick of the screen, Instant Swipe enables readers to move rapidly on to the next article.
  • At the end of each article, Related Articles automatically insert links to other pertinent content.
  • Infinite Scroll display more posts as the user gets to the bottom of the window.
  • Users can browse your website immediately from their phone’s home screen using a progressive web app.

6. Setupad 

Setupad

Setupad is a monetization tool that allows content producers to display programmatic advertising to boost their ad revenue. More than 15 supply-side networks, including Google, are connected to the publisher’s ad inventory through Setupad using header bidding technology.

Clients often observe a minimum of 30% more revenue when Setupad is deployed in accordance with recommendations as opposed to their pre-existing monetization method. Some users have even experienced up to 300% increases.

Although the idea of header bidding is somewhat complex, Setupad simplifies the process stress-free and makes implementation incredibly simple—no source code change is needed.

Features

  • Header bidding enables website UK publishers to concurrently offer inventory (advertising space) to a number of ad exchanges before switching back to their own ad servers.
  • Setupad’s solution gives you a variety of options when determining which advertising is appropriate for your website and is one of its primary selling points.
  • Advertising flexibility enables you to customize your adverts to match their requirements and tastes, which helps to encourage users to stay on your site longer.
  • Additionally, Setupad offers native advertising, which draws viewers in by displaying ads with a design that matches that of your website.
  • The setupad app is known for making a lot of money. The majority of users claim to have at least doubled their revenue since witnessing exceptionally pleasant results.

7. Ezoic

Ezoic

Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches. Ezoic does not seek websites that are primarily corporate or e-commerce in character but rather sites that are informative and content-rich, creative, and appealing. But it can be taken into consideration if your website is a blog that is connected to an online store.

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Features

  • Each level offers more ad partners, the highest revenue guarantee, more perks, and progressive resources like devoted employees and subject matter experts.
  • As you develop, you may open up additional premium monetization options, link your current ad networks, automate advertising testing, and access top-performing advertising partners.
  • Ezoic makes use of powerful data science models created specifically for SEO to make it simple for websites to test and apply improved title tags.
  • With a lightning-fast cloud designed for publishers, you can instantly distribute sites. It has cutting-edge security features designed specifically for ad-serving sites, as well as Core-Web-Vital-friendly ad serving.

The best ad networks in the UK for publishers can be very helpful for you. Had there been a lack of these, publishers would have to individually deal with each advertiser and make the sale. The ad networks would simply club them themselves and sell them to advertisers with similar interests. 

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Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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