10 Best Banner Ads Networks for Publishers: 2022

The whole advertising and technology industry is constantly seeing a lot of changes and is evolving in the process. There is a lot of competition now, and there are some very well-serving ad networks around. As publishers, it might take some hit-and-trials to sort out which ad network or a combination of ad networks will get you the best revenue, and then you can efficiently work on the monetisation of your websites. Here we have compiled a list of the best banner ads networks for publishers. 

How to Choose the Best Banner Ads Networks?

You must always do your research before you select the best banner ads network for you. Do not be heavily reliant on what other people say because there is a good chance that what works for them might not work for you. You have to look out for a network that meets your needs and will serve you well. Here are some things you must consider before selecting a network:

  • Demand Sources: Ask questions to your account manager before the onboarding process, especially ask for the entire list of demand partners SSPs they are working with. If there is an increase in demand, partners will certainly get higher CPMs. 
  • Ease of Integration: Some ad vendors take around a week to get your tags approved from the SSPs. Look for a partner that streamlines the entire process in 24-48 hours. Also, make sure they offer some ad optimisation from their end. 
  • Payment Terms: Look out for payment terms that are flexible and straightforward. Look out for payment terms around NET 30 to NET 60 days. There are ad partners on NET 30, NET 45, and NET 60 days; after that, these ad partners process the payments. 
  • Existing Portfolio of Publishers: Look at the existing list of publisher partners. The yield and CPM rates are usually better if grouped under premium publishers. 
  • Ad Technology: Server to server header bidding, viewability based auto-refresh, direct deals, PMPs, ad layout optimisation are some of the adtech features that you want your technology partner to provide. These will uplift your CPM rates for your website. 
  • Support: Support is important. Make sure your account manager is reachable via email/skype/phone. 

10 Best Banner Ads Network for Publishers: 2022

These are some of the best banner ads networks for publishers that you all can always rely on to deliver excellent results.

1. Setupad: Best Banner Ads Network for CPM Ads

The biggest pros of Setupad and the reason they are so strongly recommended is easy implementation, full service and technical support, and a no-risk payment model.

Setupad provides a simple and easy ad tag implementation as well as high-quality ads from premium demand partners. By default, Setupad has predefined blocklists to avoid unwanted and low-quality ads. 

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended.
  • Payment: NET 60 days
  • Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code. 

How to Get Started with Setupad | Code Installation Guide

Here are the steps required to get started with Setupad-

  • You need to signup with Setupad using the link given below. Make sure to attach a screenshot of your website traffic. 
  • Once the signup process is complete, your site will be reviewed and an account manager will get in touch with you. 
  • They will share with you the ads.txt lines file which you need to update to your existing ads.txt file. Following this, you’ll receive the ad tags. 
  • Use a plugin like ‘Quick AdSense’ to place in-content ads and you can ads on the sidebar using widgets.

2. Google Adx: Best Banner Ads Network with Global Fill

Google AD Exchange is a marketplace that Google manages and gives publishers a platform to exchange impressions in real-time, in a private auction, and directly. The reason most publishers move to AdX is in the hopes of better monetisation of their inventory because here, publishers sell their impressions. You also get access to worldwide demand. 

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 10 million viewers usually to get access to an ADX account. 
  • Features: increased demand, direct programmatic deals, dedicated representative 
  • Recommend for: Sites having quality content and relatively high traffic. 
  • Payment: NET 30 days
  • Additional Note: Optimizing ADX demand can take some time. Ensure you add other networks for increased competition. 

How to Get Started with Google ADX | Code Installation Guide

Here are the steps required to get started with Google ADX-

  • Your ad monetization partner will share the link to signup with an ADX child account. 
  • Once the signup process is complete, your site will be reviewed and you’ll be notified once your website is approved.
  • Next, you need to integrate the ADX demand with your Google Ad Manager account using the ADX network code.  
  • Once done you can generate ad codes from your Google Ad Manager and place them on the website.

3. A9 by Amazon: Best Banner Ads Network for Shopping Sites

They help you improve revenue with no impact on latency with one call to their cloud-based marketplace. You can easily grow earnings with one simple cloud header bidding integration. A single contract gives you access to unique demand from Amazon and other advertisers. It helps you effortlessly connect with ad-tech services to help grow your business. Integrations require no extra development work and come with APS customer support.

  • Eligibility Criteria for Publishers: Publishers should have a minimum of 90 million impressions per month to be approved. 
  • Features: A9 can significantly increase your overall advertising revenue under a header bidding setup due to increased retargeting shopping ads.       
  • Recommend for: Websites with the following audience niches: fitness, home improvement, accessories, e-commerce, coupons should perform well with A9.  
  • Payment: NET 30 days

4. iZooto: ​​Best Native Banner Ads Network

Using iZooto, you can engage your readers using push notifications and get them back. This is an incredible platform designed and built for editors and audience managers. Their objective is the reduction of publishers’ dependency on both Facebook and Google. They also offer flexible pricing that helps publishers do both engagements and audience monetisation.

  • Eligibility Criteria for Publishers: To be eligible for an authorised iZooto account to begin monetising, publishers must have a minimum of 100k monthly US page views. 
  • Features: increase website page views with targeted push notifications and monetises our subscriber list with native ads 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
  • Payment: NET 60 days
  • Additional Note: Since iZooto is a self-serve site, it’s simple to sign up. However, you must have at least 5,000 US push subscribers to see some revenue coming. 
Read More  10 Best Ad Networks for Small Publishers: 2022

How to Get Started with iZooto | Code Installation Guide

Here are the steps required to get started with iZooto-

  • You need to signup with iZooto using the link given below. 
  • Once the signup or registration process is complete, you will be asked to install the WordPress plugin and add your site to the iZooto dashboard.
  • Once your site is linked with an authentication code, you can see your visitors turning into subscribers. 

You can start sending them notifications however, wait for a few days to build your subscriber base to a few 1000s, and then you can contact them to activate monetization for your account/website.

5. Sovrn: Best Banner Ads Network for High CPMs 

Sovrn provides access to multiple products with a single JavaScript implementation. It’s easy to install, and it’s easy to update. Their connect minimises latency, coding headaches, and the engineering resources that stand between you and success. They help easily maximise your ad revenue and reduce overhead costs and the value of every unique visitor.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 1 million viewers and high traffic from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: data monetisation, text links, display ads 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Sovrn is a self-serve platform; it’s simple to sign up. However, they are strict on approving websites.

How to Get Started with Sovrn | Code Installation Guide

Here are the steps required to get started with Sovrn-

  • You need to signup with Sovrn using the link given below. 
  • Once the signup process is complete, you need to add your site and it will be sent to the review team for approval. 
  • You need to update your ads.txt file with the additional ads.txt lines. Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
  • You have the option to choose the minimum floor price and passback ad unit. 
  • You can use a plugin like ‘Quick AdSense’ to place the in-content ad tags.

6. Ezoic: Best Banner Ads Network for Publishers

Ezoic provides you with complete control and everything that you need for premium monetisation. They deliver such valuable insights about UX and revenue and shows the reasons why the article are engaging and high-earning. They offer features for site speed and data analytics.

  • Eligibility Criteria for Publishers: To see the advantages of this AI-based optimisation, publishers must have a decent volume of monthly sessions. 
  • Features: Auto-refresh ads, high CPM display ads, lazy loading ads, video ads, native ads are some of the features available. 
  • Recommend for: Websites with a high amount of US or Tier 1 traffic are recommended. Ezoic accepts websites with a moderate amount of traffic and high-quality content. With Ezoic, you can make a lot of money even with average traffic.
  • Payment: NET 30 days
  • Additional Note: Their customer service team is pretty responsive, and it is easy to get started. 
Read More  10 Best Ad Network for Websites: Earn $5 CPM in 2022

How to Get Started with Ezoic | Code Installation Guide

Here are the steps required to get started with Ezoic-

  • You need to signup with Exoclick using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you need to click on ‘new site’.  
  • Once your site is approved, you can create zones and choose your preferred ad format. Ezoic offers a lot of tools and customizations to improve your overall advertising revenue.

7. AdPushup: Best Banner Ads Network for Global Traffic

AdPushup gives you access to all the good things. They have more than 30 ad networks, so you can increase competition for your ad inventory with access to demand from Google, Amazon, Xander, Index Exchange and Rubicon. AdPushup’s bundle size-reduction ensures that ads do not affect website core web vitals. They have 360-degree reporting, so you can find out which ad networks earn the most for you and at what time of the day. They offer improved viewability with better clickthrough rates. 

  • Eligibility Criteria for Publishers: Although there is no mention of a traffic requirement, an average threshold of 500k worldwide traffic or 300k tier one traffic should suffice. 
  • Features: ad unit optimisation, ad layout optimisation, premium demand 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier 1 traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: AdPushup’s core expertise is to increase AdSense revenue by more than 30-50%. So, if you have a niche website with high CPCs and targeted traffic, you can consider them.

How to Get Started with AdPushup | Code Installation Guide

Here are the steps required to get started with AdPushup-

  • You need to signup with AdPushup using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you can add your website.  
  • Once your site is approved, you can test various ad sizes and placements. These AdSense placements compete with ADX and others in real-time to give you higher CPMs.
  • Next, you have to copy the ad tag and place it as instructed manually or you can use a plugin.

8. Sharethrough: Best Banner Ads Network for US Traffic

Sharethrough helps publishers earn more and invest for better outcomes. They provide you with quality demand and enhancement technology that respects your users by improving the ad experience. You get a dedicated set-up, monitoring and troubleshooting experts to activate the premium audience, marketplace and inventory packages for higher performance and efficiency.

  • Eligibility Criteria for Publishers: Publishers who have global traffic. 
  • Features: Solid header bid ad network that seems to be growing and is easy to work with. Contains both Reseller and 1st party Exchange demand. Their tag demand contains AdX.       
  • Recommend for: For better monetisation, websites with the following audience niches: fitness, home improvement, accessories, e-commerce, and software tends to perform best. 
  • Payment: NET 30 days

9. Monetizemore: Best Banner Ads Network for Premium Publishers

Monetizemore gives you a unified reporting interface. This gives you the revenue transparency you need from your demand partners and helps your team build an optimised ad inventory. You get everything with minimal management. Their header bidding wrapper technology sets itself apart from the competition. They provide the fastest bid responses, custom adapters for each header bid network, auto bid scaling, and machine learning to maximise bid value.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 500k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: access to ADX demand, Ad Manager setup, optimised header bidding 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Monetizemore can also provide you with ADX video tags to further increase your overall revenue. They do have good CPM rates for video inventory.

How to Get Started with Monetizemore | Code Installation Guide

Here are the steps required to get started with Monetizemore-

  • You need to signup with Monetizemore using the link given below. 
  • Once the signup or registration process is complete, an account manager will screen your website and email you if there are any modifications required. 
  • Once you make the necessary changes, your website will be submitted for approval, and once approved you will receive the ad tags via email. 
  • Next, you have to copy the ad tag and place it as instructed to you via email. 

10. Sortable: Best Banner Ads Network for Websites

Sortable helps you increase your ad revenue by implementing, optimising, and maintaining your advertising. Sortable’s flexible solution allows you to use your own demand relationships or tap into theirs, or even a mix of both. You can increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300K viewers and a high amount of traffic from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: full-stack header bidding, which includes server to server, single request, and more 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Outsourced ad ops with tech allow pubs to run their DFP account. Proprietary header bidder wrapper that works with a pub’s DFP.  Sortable has a unique reporting/dashboarding feature with overall excellent customer service.

11. Pub Galaxy: Best Banner Ads Network for EU Publishers

Pub Galaxy delivers optimal ad revenue and flawless UX on all devices through innovative technology and optimisation tactics built on 20+ years of experience. They leverage technology and expertise to drive competition for each auction, putting extra money in your pocket every single month. They provide all your data in one place, and you can access all the information you need through your own revenue analytics dashboard.

  • Eligibility Criteria for Publishers: Publishers should have at least 300k traffic, with a significant percentage of them coming from the US, CA, and  EU countries. 
  • Features: They have a number of ad formats and offer a custom header bidding setup. Also support custom DFP integrations and provide handy features like viewability based refresh etc.       
  • Recommend for: Significant uplift for publishers with good US, CA and some EU traffic. Great customer service, always quick to respond and pretty straightforward. Their ad quality is a plus – pretty good at blocking bad ads. 
  • Payment: NET 30 days

12. Monumetric: Best Banner Ads Network for Mid Sized Publishers

Monumetric is your full-service ad revenue partner, helping you reach your revenue goals while preserving the best user experience for your site. Their premium demand, innovative ad technologies, and dedicated monetisation and data teams make profitable publishing possible.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 100K viewers from tier one countries such as the United States, United Kingdom, Canada, and Australia. 
  • Features: display ads, native ads, video ads, auto-refresh ads, high CPMs
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: You can expect good EVPs with Monumetric. Overall, good customer support.
Read More  10 Best Ad Network for Websites: Earn $5 CPM in 2022

How to Get Started with Monumetric | Code Installation Guide

Here are the steps required to get started with Monumetric-

  • You need to signup with Monumetric using the link given below. 
  • Once the signup process is complete, your site will be reviewed and you’ll be notified once your website is approved. 
  • They will share with you the ads.txt lines file which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
  • Next, place the ad codes as per the instructions. 

Roundup

Here we have reviewed and suggested the best banner ads networks for publishers. These are some of the best ad networks that can possibly give you the best opportunities. You have to figure out how you wish to be using these. Try combinations; you must experiment. Reach out to me via email at [email protected] if you need a custom setup. 

Our Recommended Monetization Partners:

Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!