15+ Best CPM Ad Networks for Publishers: 2022

Spread the love

The ad-tech industry is constantly changing and evolving, and every network has a number of competitors. It will take a number of hit-and-trials to find out which ad network or which combination of ad networks will get you the highest revenue, but after you have figured it out, you can efficiently monetize your websites. Here is a list of the best CPM ad networks we have analyzed across a myriad of factors and will prove to be very fruitful for you. You can check it out and use a combination of these to find the best CPM ad network.

How to Choose the Best CPM Ad Networks?

Other than CPMs, there are a lot of things that you have to consider when choosing the best CPM ad networks. Here are some things to consider:

  • Demand Sources: Ask questions to your account manager before the onboarding process, especially ask for the entire list of demand partner’s SSPs they are working with. If there is an increase in demand, partners will certainly get higher CPMs. 
  • Ease of Integration: Some ad vendors take around a week to get your tags approved by the SSPs. Look for a partner that streamlines the entire process in 24-48 hours. Also, make sure they offer some ad optimization from their end. 
  • Payment Terms: Look out for payment terms that are flexible and straightforward. Look out for payment terms around NET 30 to NET 60 days. There are ad partners on NET 30, NET 45, and NET 60 days; after that, these ad partners process the payments. 
  • Existing Portfolio of Publishers: Look at the existing list of publisher partners. The yield and CPM rates are usually better if grouped under premium publishers. 
  • Ad Technology: Server-to-server header bidding, viewability-based auto-refresh, direct deals, PMPs, and ad layout optimization are some of the adtech features you want your technology partner to provide. These will uplift your CPM rates for your website. 
  • Support: Support is important. Make sure your account manager is reachable via email/skype/phone. 

10 Best CPM Ad Networks for Increased Ad Revenue

Here are some of the best CPM ad networks that can help you get great CPMs and increased ad revenue. 

1. Setupad: Best CPM Ad Network for Mid-Sized Publishers

Setupad provides a simple and easy ad tag implementation as well as high-quality ads from premium demand partners. By default, Setupad has predefined blocklists to avoid unwanted and low-quality ads. Some of its pros are easy implementation, full service and technical support, and a no-risk payment model.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300k worldwide visitors, with a significant portion originating from tier-one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
  • Recommended for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended.
  • Payment: NET 60 days
  • Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code.

2. Google Adx: Best CPM Ad Network for Large Publishers

Google Ad Manager

Google AD Exchange is a marketplace that Google manages and gives publishers a platform to exchange impressions in real-time, in a private auction, and directly. Most publishers move to AdX in hopes of better monetization of their inventory because, here, publishers sell their impressions. You also get access to worldwide demand. 

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 10 million viewers usually to get access to an ADX account. 
  • Features: increased demand, direct programmatic deals, dedicated representative 
  • Recommended for: Sites having quality content and relatively high traffic. 
  • Payment: NET 30 days
  • Additional Note: Optimizing ADX demand can take some time. Ensure you add other networks for increased competition. 

3. A9 by Amazon: ​​Best CPM Ad Network for Premium Publishers

A9 brings a suite of tools that helps publishers build, monetize and grow their digital media businesses. It helps you improve revenue with no impact on latency with one call to their cloud-based marketplace. You can easily grow earnings with a straightforward cloud header bidding integration. A single contract gives you access to unique demand from Amazon and other advertisers. It allows you to connect with ad-tech services to help grow your business effortlessly. Integrations require no extra development work and come with APS customer support.

  • Eligibility Criteria for Publishers: Publishers should have a minimum of 90 million monthly impressions to be approved. 
  • Features: A9 can significantly increase your overall advertising revenue under a header bidding setup due to increased retargeting shopping ads.       
  • Recommended for: Websites with the following audience niches: fitness, home improvement, accessories, e-commerce, coupons should perform well with A9.  
  • Payment: NET 30 days

4. iZooto: Best CPM Ad Network for News Publishers

Using iZooto, you can engage your readers using push notifications and get them back. This is an incredible platform designed and built for editors and audience managers. Their objective is a reduction of publishers’ dependency on both Facebook and Google. They also offer flexible pricing that helps publishers do both engagements and audience monetization.

  • Eligibility Criteria for Publishers: To be eligible for an authorized iZooto account to begin monetizing, publishers must have a minimum of 100k monthly US page views. 
  • Features: increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
  • Recommended for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended. News verticals tend to perform best. 
  • Payment: NET 60 days
  • Additional Note: Since iZooto is a self-serve site, signing up is simple. However, you must have at least 5,000 US push subscribers to see some revenue coming. 

5. Vdo.ai: Best CPM Ad Network for Video Content Sites

Vdo.ai redefines video on connected devices and helps reach audiences across all screens. As publishers, you can unlock over 50 programmatic exclusive demand partners in a single integration to maximize revenue across devices. Using multidimensional targeting and optimization, VDO.AI allows for extensive identity mapping, advanced consumer targeting, and cookieless data signals. Go beyond primary metrics to gain a more comprehensive insight into how, when, and where people engage with your ads.  

  • Eligibility Criteria for Publishers: Publishers need to maintain a minimum page views criteria to be accepted by the vdo.ai platform. You need to have a minimum of 500k page views per month of at least 150k page views for tier-one traffic (US, UK, CA, AU)
  • Features: One tag that sources the video demand from Google ADX, Appnexus, Sovrn, and other demand platforms. They take care of the video content, hosting, and player.      
  • Recommended for: General purpose, news, and viral websites tend to perform better.  
  • Payment: VDO.AI follows a NET 30 days payment cycle, allowing publishers to withdraw their earnings once a minimum threshold of USD 100 is reached.

6. Pub Galaxy: Best CPM Ad Network

Pub Galaxy delivers optimal ad revenue and flawless UX on all devices through innovative technology and optimization tactics built on 20+ years of experience. They leverage technology and expertise to drive competition for each auction, putting extra money in your pocket every month. They provide all your data in one place, and you can access all the information you need through your own revenue analytics dashboard.

  • Eligibility Criteria for Publishers: Publishers should have at least 300k traffic, with a significant percentage of them coming from the US, CA, and  EU countries. 
  • Features: They have a number of ad formats and offer a custom header bidding setup. Also, support custom DFP integrations and provide handy features like viewability-based refresh, etc.       
  • Recommended for: Significant uplift for publishers with good US, CA, and some EU traffic. Great customer service, always quick to respond, and pretty straightforward. Their ad quality is a plus – they are pretty good at blocking bad ads. 
  • Payment: NET 30 days

7. Sovrn: Best CPM Ad Networks for Large Publishers

Sovrn provides access to multiple products with a single JavaScript implementation. It’s easy to install, and it’s easy to update. Their connection minimizes latency, coding headaches, and the engineering resources that stand between you and success. They help easily maximize your ad revenue and reduce overhead costs and the value of every unique visitor.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 1 million viewers and high traffic from tier-one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: data monetization, text links, display ads 
  • Recommended for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Sovrn is a self-serve platform; it’s simple to sign up. However, they are strict about approving websites.

8. Ezoic: Best CPM Ad Network for New Sites

Ezoic provides you with complete control and everything you need for premium monetization. They deliver valuable insights about UX and revenue and show why the article is engaging and high-earning. They offer features for site speed and data analytics.

  • Eligibility Criteria for Publishers: To see the advantages of this AI-based optimization, publishers must have a decent volume of monthly sessions. 
  • Features: Auto-refresh ads, high CPM display ads, lazy loading ads, video ads, and native ads are some of the features available. 
  • Recommended for: Websites with a high amount of US or Tier 1 traffic are recommended. Ezoic accepts websites with a moderate amount of traffic and high-quality content. With Ezoic, you can make a lot of money even with average traffic.
  • Payment: NET 30 days
  • Additional Note: Their customer service team is pretty responsive, and it is easy to get started. 

9. AdPushup: Best CPM Ad Network for AdSense Publishers

AdPushup gives you access to all the good things. They have more than 30 ad networks, so you can increase competition for your ad inventory with access to demand from Google, Amazon, Xander, Index Exchange, and Rubicon. AdPushup’s bundle size reduction ensures that ads do not affect the website’s core web vitals. They have 360-degree reporting, so you can determine which ad networks earn the most for you and at what time of the day. They offer improved viewability with better clickthrough rates. 

  • Eligibility Criteria for Publishers: Although there is no mention of a traffic requirement, an average threshold of 500k worldwide traffic or 300k tier-one traffic should suffice. 
  • Features: ad unit optimization, ad layout optimization, premium demand 
  • Recommended for: For better monetization, websites with a high volume of the US or tier 1 traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: AdPushup’s core expertise is to increase AdSense revenue by more than 30-50%. So, if you have a niche website with high CPCs and targeted traffic, you can consider them.

10. Sharethrough: Best Header Bidding CPM Ad Network for Publishers

Formerly known as District M, Sharethrough helps publishers earn more and invest for better outcomes. They provide you with quality demand and enhancement technology that respects your users by improving the ad experience. At each layer of the journey, from an impression request to an ad appearing on the page, they apply their SmartSuite to boost performance and help you earn more. You get dedicated setup, monitoring, and troubleshooting experts to activate the premium audience, marketplace, and inventory packages for higher performance and efficiency.

  • Eligibility Criteria for Publishers: Publishers who have global traffic. 
  • Features: Solid header bid ad network that seems to be growing and is easy to work with. Contains both Reseller and 1st party Exchange demand. Their tag demand contains AdX.       
  • Recommended for: For better monetization, websites with the following audience niches: fitness, home improvement, accessories, e-commerce, and software tend to perform best. 
  • Payment: NET 30 days

11. AdThrive: 

AdThrive offers a tailor-made ad management system that helps you take your business to the next level. You get an advanced ad code, custom ad strategies, and access to premium ad campaigns resulting in 75% RPM growth with AdThrive. You are given the industry’s highest RPMs — plus a suite of exclusive products and best-in-class services that deliver next-level results across your business needs.

  • Eligibility Criteria for Publishers: You need to have a minimum of 100,000 monthly pageviews. Also, most of your traffic should be from the US, UK, CA, AU, or NZ.
  • Features: Make the switch from another ad management company, and you’ll hit a 20% higher RPM within two weeks. AdThrive offers display, native, video, and custom ad formats.       
  • Recommended for: Websites with unique, original, and engaging content with high time on site tend to perform best with AdThrive.  
  • Payment: NET 30 days.

12. Adrecover: Best CPM Ad Network for Adblock Traffic

AdRecover strictly adheres to very high UX standards, ensuring that the ads are visitor-friendly and not intrusive in any way. AdRecover will help you measure and monetize ad impressions being lost to ad blocking. Once the code is live on the publisher’s website, AdRecover’s compliance team reviews the website for possible conflicts. Since AdRecover’s ad layouts are never hardcoded, they make it very easy for publishers to carry out A/B testing of ad layouts and ad unit setup on webpages. 

  • Eligibility Criteria for Publishers: Publishers should deliver a minimum of 50,000 page views per day or 1 million a month.
  • Features: Monetize your AdBlock traffic with premium CPMs.       
  • Recommended for: Websites with all verticals tend to perform best with ARecover.  
  • Payment: NET 30 days

13. Media.net: Best CPM Ad Network for US Sites

Known to be a global advertising company, Media.net has one of the most comprehensive portfolios of advertising technology in the industry. They have built some of the most innovative products of all time that optimizes to display of the most relevant ads and offers, in formats, that provide a balance of user experience and revenue while also giving industry-leading user privacy protections. 

  • Eligibility Criteria for Publishers: The Media.net platform will accept websites with monthly traffic of 10,000 visitors. 
  • Features: Contextual native and sticky anchor ads are among the available features. 
  • Recommended for: Websites with a lot of traffic from the United States are recommended. 
  • Payment: NET 30 days
  • Additional Note: Moderately simple approval policy, but your website must be in English, and a significant portion of your traffic must originate in the United States and Canada. Media.net performs well for specific niches. 

14. Monetizemore: Best CPM Ad Network for Mid-Sized Publishers

Here, you are given a unified reporting interface. This gives you the revenue transparency you need from your demand partners and helps your team build an optimized ad inventory. You get everything with minimal management. Their header bidding wrapper technology sets itself apart from the competition. They provide the fastest bid responses, custom adapters for each header bid network, auto bid scaling, and machine learning to maximize bid value.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 500k worldwide visitors, with a significant portion originating from tier-one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: access to ADX demand, Ad Manager setup, optimized header bidding 
  • Recommended for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Monetizemore can provide you with ADX video tags to increase your overall revenue. They do have good CPM rates for video inventory.

15. Mgid: Best CPM Ad Network

Mgid is a pioneer and helps you monetize your traffic and engage your audience with no compromise. It gives publishers complete control over their audience, empowers them with technology to engage and retain users, generates revenue streams from direct advertisers, and builds their monetization strategies with robust analytics. 

  • Eligibility Criteria for Publishers: Publishers should have decent traffic from tier 1, tier 2, or tier 3 countries. 
  • Features: Mgid provides a native advertising widget that can be integrated into any website.  
  • Recommended for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: You can run their native advertising widget with other native ad partners for better monetization.

16. Revcontent: Best CPM Ad Network

RevContent offers a lightweight, customizable technology that empowers the web’s leading publishers to reach and exceed their revenue, engagement, and growth goals. Their lighter widgets mean lesser page latency and more revenue from the existing partners.

  • Eligibility Criteria for Publishers: You need to have a minimum of 1 million monthly visitors. 
  • Features: They offer multiple types of native widgets that can be placed in the sidebar, after content, and more. 
  • Recommended for: News and viral websites perform best with native widgets. 
  • Payment: NET 30 days once you reach the minimum threshold of USD 100.

17. Sortable: Best CPM Ad Network

Sortable helps you increase your ad revenue by implementing, optimizing, and maintaining your advertising. Sortable’s flexible solution allows you to use your own demand relationships or tap into theirs, or even a mix of both. You can increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300K viewers and a high amount of traffic from tier-one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: full-stack header bidding, which includes server-to-server, single request, and more 
  • Recommended for: For better monetization, websites with a high volume of the US or tier-one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Outsourced ad ops with tech allow pubs to run their DFP account. Proprietary header bidder wrapper that works with a pub’s DFP. Sortable has a unique reporting/dashboarding feature with overall excellent customer service.

Roundup

These are some of the best CPM ad networks that offer the best CPM rates. It is a lot of information and is a bunch of networks that we have mentioned here. Everyone has to go through many hits and misses before finding an ad network that suits their needs. You can reach out to me at [email protected] for a custom setup.

Read More  15+ Best AdSense Alternatives for Your Website: 2022

Our Recommended Tools for Publishers:

Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

Spread the love