10+ Best Ad Networks for Publishers to Try: 2022

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It is very difficult to choose the best ad networks for publishers. The variety of options available to publishers makes it difficult. Other than that, there is a lot of jargon-flying around in the ad tech industry. Here we have a list of the best ad networks for publishers that we have analysed based on:

  • The size of the advertiser network
  • Quality of ads
  • Ad formats
  • Compensation and payment terms, and
  • The technology.

How to Choose the Best Ad Networks for Publishers?

The eventual goal when you are choosing the best ad networks for publishers is to monetise your content well and get maximum revenue. Other than CPMs, you need to be considering more factors. Here are some factors you must consider:  

  • Demand Sources: Ask questions to your account manager before the onboarding process, especially ask for the entire list of demand partners SSPs they are working with. If there is an increase in demand, partners will certainly get higher CPMs. 
  • Ease of Integration: Some ad vendors take around a week to get your tags approved from the SSPs. Look for a partner that streamlines the entire process in 24-48 hours. Also, make sure they offer some ad optimisation from their end. 
  • Payment Terms: Look out for payment terms that are flexible and straightforward. Look out for payment terms around NET 30 to NET 60 days. There are ad partners on NET 30, NET 45, and NET 60 days; after that, these ad partners process the payments. 
  • Existing Portfolio of Publishers: Look at the existing list of publisher partners. The yield and CPM rates are usually better if grouped under premium publishers. 
  • Ad Technology: Server to server header bidding, viewability based auto-refresh, direct deals, PMPs, ad layout optimisation are some of the adtech features that you want your technology partner to provide. These will uplift your CPM rates for your website. 
  • Support: Support is important. Make sure your account manager is reachable via email/skype/phone. 

10 Best Ad Network for Publishers: 2022

These are some of the best ad networks for publishers that can help you maximise your revenue without interrupting the user experience. 

1. Setupad: Best Ad Network for Mid-Sized Publishers

Setupad provides a simple and easy ad tag implementation as well as high-quality ads from premium demand partners. By default, Setupad has predefined blocklists to avoid unwanted and low-quality ads. Some of its pros are easy implementation, full service and technical support, and a no-risk payment model.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended.
  • Payment: NET 60 days
  • Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code. 

How to Get Started with Setupad | Code Installation Guide

Here are the steps required to get started with Setupad-

  • You need to signup with Setupad using the link given below. Make sure to attach a screenshot of your website traffic. 
  • Once the signup process is complete, your site will be reviewed and an account manager will get in touch with you. 
  • They will share with you the ads.txt lines file which you need to update to your existing ads.txt file. Following this, you’ll receive the ad tags. 
  • Use a plugin like ‘Quick AdSense’ to place in-content ads and you can ads on the sidebar using widgets.

2. iZooto: Best Ad Network for Publishers

Using iZooto, you can engage your readers using push notifications and get them back. This is an incredible platform designed and built for editors and audience managers. Their objective is a reduction of publishers’ dependency on both Facebook and Google. They also offer flexible pricing that helps publishers do both engagements and audience monetisation.

  • Eligibility Criteria for Publishers: To be eligible for an authorised iZooto account to begin monetising, publishers must have a minimum of 100k monthly US page views. 
  • Features: increase website page views with targeted push notifications and monetises our subscriber list with native ads 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
  • Payment: NET 60 days
  • Additional Note: Since iZooto is a self-serve site, it’s simple to sign up. However, you must have at least 5,000 US push subscribers to see some revenue coming. 
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How to Get Started with iZooto | Code Installation Guide

Here are the steps required to get started with iZooto-

  • You need to signup with iZooto using the link given below. 
  • Once the signup or registration process is complete, you will be asked to install the WordPress plugin and add your site to the iZooto dashboard.
  • Once your site is linked with an authentication code, you can see your visitors turning into subscribers. 

You can start sending them notifications however, wait for a few days to build your subscriber base to a few 1000s, and then you can contact them to activate monetization for your account/website. 

3. OKO: Best Ad Network for UK Publishers

Oko’s solution gives publishers an easy and reliable way to benefit from the revenue performance of ads without the technical challenges. They build and integrate a high-performance solution for your site and plug it into the world’s top Exchanges and SSPs, then look after all the day to day management for you. Working with either your Ad Exchange account or theirs, you get incremental revenue gains.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300K monthly visits and a good amount of traffic from tier one countries such as the United States, United Kingdom, and Australia. 
  • Features: get access to premium ad demand, header bidding tech, offering high CPMs to WordPress powered websites.  
  • Recommend for: For better monetisation, websites with a high volume of tier one traffic is recommended. 
  • Payment: NET 30 days
  • Additional Note: OKO’s ad optimisation tech is easy to set up and deploy. Quite publisher friendly. 

4. AdPushup: Best Ad Network for Indian Publishers

AdPushup gives you access to all the good things. They have more than 30 ad networks, so you can increase competition for your ad inventory with access to demand from Google, Amazon, Xander, Index Exchange and Rubicon. AdPushup’s bundle size-reduction ensures that ads do not affect website core web vitals. They have 360-degree reporting, so you can find out which ad networks earn the most for you and at what time of the day. They offer improved viewability with better clickthrough rates. 

  • Eligibility Criteria for Publishers: Although there is no mention of a traffic requirement, an average threshold of 500k worldwide traffic or 300k tier one traffic should suffice. 
  • Features: ad unit optimisation, ad layout optimisation, premium demand 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier 1 traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: AdPushup’s core expertise is to increase AdSense revenue by more than 30-50%. So, if you have a niche website with high CPCs and targeted traffic, you can consider them.

How to Get Started with AdPushup | Code Installation Guide

Here are the steps required to get started with AdPushup-

  • You need to signup with AdPushup using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you can add your website.  
  • Once your site is approved, you can test various ad sizes and placements. These AdSense placements compete with ADX and others in real-time to give you higher CPMs.
  • Next, you have to copy the ad tag and place it as instructed manually or you can use a plugin.

5. Sovrn: Best Ad Network for Large Publishers

Sovrn provides access to multiple products with a single JavaScript implementation. It’s easy to install, and it’s easy to update. Their connect minimises latency, coding headaches, and the engineering resources that stand between you and success. They help easily maximise your ad revenue and reduce overhead costs and the value of every unique visitor.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 1 million viewers and high traffic from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: data monetisation, text links, display ads 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Sovrn is a self-serve platform; it’s simple to sign up. However, they are strict on approving websites.

6. Sulvo: Best Ad Network for Premium Publishers

Sulvo containers help your impressions stop losing revenue by recapturing AdBlock visits, serving special formats, and including as many of your buyers in the auction as possible.

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With Sulvo, you can unite all of your buyers, including Ad Manager / AdX, Adsense, Amazon, Relābe and all Prebid-compatible demand as well.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 1000k worldwide visitors, with a significant portion coming from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: increased website revenue with auto-refresh ads, slider and more
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended.
  • Payment: NET 60 days
  • Additional Note: It is a little tricky to get approval from Sulvo. 

7. Mgid: Best Ad Network for Small Publishers

Mgid is a pioneer and helps you monetise your traffic and engage your audience with no compromise. It gives publishers complete control over their audience, empowers them with technology to engage and retain users, generates revenue streams from direct advertisers and builds their monetisation strategies with robust analytics. 

  • Eligibility Criteria for Publishers: Publishers should have decent traffic from tier 1, tier 2, or tier 3 countries. 
  • Features: Mgid provides a native advertising widget that can be integrated into any website.  
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: You can run their native advertising widget along with other native ad partners for better monetisation.

How to Get Started with Mgid | Code Installation Guide

Here are the steps required to get started with Mgid-

  • You need to signup with Mgid using the link given below. 
  • Once the signup process is complete, your site will be reviewed and you’ll be notified once your website is approved.
  • Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
  • Place them on your site as per the instructions.

8. Monumetric: Best Ad Network for Content Publishers

Monumetric is your full-service ad revenue partner, helping you reach your revenue goals while preserving the best user experience for your site. Their premium demand, innovative ad technologies, and dedicated monetisation and data teams make profitable publishing possible.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 100K viewers from tier one countries such as the United States, United Kingdom, Canada, and Australia. 
  • Features: display ads, native ads, video ads, auto-refresh ads, high CPMs
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: You can expect good EVPs with Monumetric. Overall, good customer support.

How to Get Started with Monumetric | Code Installation Guide

Here are the steps required to get started with Monumetric-

  • You need to signup with Monumetric using the link given below. 
  • Once the signup process is complete, your site will be reviewed and you’ll be notified once your website is approved. 
  • They will share with you the ads.txt lines file which you need to update to your existing ads.txt file. Following this, you can generate the ad tags of your choice from the dashboard by visiting the ‘Sites’ section.  
  • Next, place the ad codes as per the instructions. 

9. Outbrain: Best Ad Network for US Publishers

Outbrain offers a customisable, dynamic and tailored recommendation experience, built to engage audiences and optimised for your business goals. It helps you connect to the broadest range of native ad budgets, with Smartads that maximise engagement and RPM at every stage of the consumer journey. You can optimise user experience with a full-time human review team.

  • Eligibility Criteria for Publishers: You need to have a minimum of 2 million monthly page views. Also, the majority of your traffic should be from the US, UK, CA, AU or NZ for better CPM rates.
  • Features: Outbrain has a number of widget offerings for its publisher partners. These include native ad widgets, infinite in-feed native ads, native video sliders and more. 
  • Recommend for: High traffic websites with good engagement tends to perform well with Outbrain.  
  • Payment: NET 30 days.

How to Get Started with Outbrain | Code Installation Guide

Here are the steps required to get started with Outbrain-

  • You need to signup with Outbrain using the link given below. 
  • Once the signup or registration process is complete, your website will be sent to the review team, and once approved the operations team will generate the ad codes for you.
  • You need to update your ads .txt file and place the codes provided to you on your website. 

10. ShareaSale: Best Ad Network for Niche Publishers

ShareASale has built cutting-edge technology and guides publishers to success. You can keep a pulse on your program with real-time insights into performance data and more. You can tap into new sources of revenue using their custom tools for your online business.

  • Eligibility Criteria for Publishers: Publishers should have decent traffic and niche traffic from tier 1, tier 2, or tier 3 countries. 
  • Features: ShareaSale provides banners, contextual links, landing page offers that convert well for affiliates. They have fraud protection tools and provide deep integrations to ensure all your leads are counted.   
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Use their ‘power rank’ feature to find the top converting offers for most of the affiliates. 
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How to Get Started with ShareaSale | Code Installation Guide

Here are the steps required to get started with ShareaSale-

  • You need to signup with ShareaSale using the link given below. 
  • Once the signup process is complete, your site will be added to the interface and you can starting sending invites to merchants whose products you wish to promote. 
  • An proposal is created and once the merchant accepts the proposal, you can access the creatives/links and place them on your website and start promoting the offer.

11. Ezoic: Best Ad Network for Global Publishers

Ezoic provides you with complete control and everything that you need for premium monetisation. They deliver such valuable insights about UX and revenue and shows the reasons why the article are engaging and high-earning. They offer features for site speed and data analytics.

  • Eligibility Criteria for Publishers: To see the advantages of this AI-based optimisation, publishers must have a decent volume of monthly sessions. 
  • Features: Auto-refresh ads, high CPM display ads, lazy loading ads, video ads, native ads are some of the features available. 
  • Recommend for: Websites with a high amount of US or Tier 1 traffic are recommended. Ezoic accepts websites with a moderate amount of traffic and high-quality content. With Ezoic, you can make a lot of money even with average traffic.
  • Payment: NET 30 days
  • Additional Note: Their customer service team is pretty responsive, and it is easy to get started. 

How to Get Started with Ezoic | Code Installation Guide

Here are the steps required to get started with Ezoic-

  • You need to signup with Exoclick using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you need to click on ‘new site’.  
  • Once your site is approved, you can create zones and choose your preferred ad format. Ezoic offers a lot of tools and customizations to improve your overall advertising revenue. 

12. Sortable: Best Ad Network for Mid-Sized Publishers

Sortable helps you increase your ad revenue by implementing, optimising, and maintaining your advertising. Sortable’s flexible solution allows you to use your own demand relationships or tap into theirs, or even a mix of both. You can increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300K viewers and a high amount of traffic from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: full-stack header bidding, which includes server to server, single request, and more 
  • Recommend for: For better monetisation, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Outsourced ad ops with tech allow pubs to run their DFP account. Proprietary header bidder wrapper that works with a pub’s DFP.  Sortable has a unique reporting/dashboarding feature with overall excellent customer service.

Roundup

You have a lot of choices when it comes to ad networks, so each publisher can find their ideal solutions. Publishers have to think about their requirements and then decide on the ad network or a combination of ad networks. This list of the best ad networks for publishers has all kinds of solutions for different kinds of publishers. The best advertising networks can be helpful in monetising your websites efficiently. You will certainly have to go through a bunch of trials and errors to set on to an ad network. If you are looking for a custom setup, you can reach out to me at [email protected].  

Our Recommended Tools for Publishers:

Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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