Video

Outstream video ads can be an additional source of income for publishers over their display and instream video ad revenue. This, in particular, can be a good source of incremental revenue if you have traffic coming from tier-one countries. Google’s ad exchange has a good share of outstream demand across tier 2 countries, but the …

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YouTube has over 2.3 billion users worldwide and has shown that video marketing is here to stay. Publishers are increasingly using video ad networks to reach a wider audience and form connections using creative storytelling. Video ad networks are helpful to both publishers and advertisers to trade video ad impressions are a vast scale. Video …

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