According to the alternate definition provided by dictionary.com, an audience is a person reached by a book, radio, or television broadcast, etc.
It is safe to assume and almost a given that in this modern 21st century that we live in, most of the audience is over on the internet, right?
The audience over on the internet provides valuable data, which is also known as “Audience Data.”
So what is Audience Data?
Audience data is a set of quantitative information about the online habits of your target audience. In terms of campaign targeting, this is an excellent place to start. Your prospective deal would be more critical to your customer the more you get to know him or her.
The primary or most essential components of audience data are:
- Intention of Purchase
- Popular Brands
So from the data gathered by the audience, you can monetize it.
Audience Data Monetization is the method of efficiently extracting revenue from your audience. This can be achieved in various ways and forms, depending on the product, the platforms you use, the technologies you have access to, and the level of insight you have into your target audience.
How to Monetize Audience Data?
To effectively use audience data monetization, you need to have a meaningful relationship with your target audience. So, to achieve this, you need to make your products or services which are in line with what their demands or needs are. You need to meet them at least, and it would be better if you exceed them.
It will drive more value to both the producers and consumers concerning products/services if it becomes successful.
Things to keep in mind to achieve a successful data monetization are:
- The essence of your company/model of business
- Data quality/depth of your audience insights The networks and platforms from which you operate
- The financial resources you have at your disposal
- You have a technical framework in place.
- Some off-platform tactics you may be able to use
- Usage of data in an ethical manner
- Changes in the digital world, for example, are macro factors affecting the sector.
Here are the steps that you can use to monetize your audience’s data:
- Knowing and understanding what your audience wants
- Crafting a relevant product or service according to the audience’s need
- Maintain the trust of your audience through the improvement of brand
To do the steps mentioned above, here is what you need to carry out:
- First, get a sense of what the target market wants.
- Make the best digital product you can
- Sell that product/service
- Maintain authenticity throughout
- Learn from the audience’s feedback and reviews
- Scale up the number of your target audience
10 Best Audience Data Monetization Platforms: 2021
Now that we know about what is audience data monetization is and how to execute them, let us take a look at the various platforms for Audience Data Monetization, which are available in 2021:
1. Audience Play: Data Monetization Platform for Websites and Apps
To do this, you need to have ten thousand users to see the segmentation of the audience and over a hundred thousand users to get some revenue off of it.
After giving Audience Play a try, there seems to be some glitch, as the number of users visiting the site and the numbers on the Audience Play dashboard do not seem to match up. Also, sometimes, the number of ‘total users’ does not grow as expected from this app.
2. Lotame: Best Audience Data Monetization Platform
Lotame Panorama ID is one of those audience data monetization platforms, a global, privacy-compliant identity solution for the open web focused on individuals. Their enriched ID is freely accessible and interoperable across the cookie-challenged network, all domains, computers, and platforms globally. It is built from multiple inputs (web, mobile, CTV, and customer data).
One of the best data monetization companies around, you can monetize the audience data as a publisher by selling it to ‘Panorama Seller,’ a technology that surfaces the data-rich audiences advertisers want for direct and programmatic selling across the cookie-free network. This data monetization approach could be a new revenue stream for you.
3. AdMixer: Best Data Monetization Company
Have you ever wondered how much money publishers make? Publishers make 70% of their money from targeted advertisements. When third-party cookies are phased out, this revenue will be lost. Inventory with no audience data would have a 2-3 times lower eCPM. Advertisers can reallocate budgets to platforms that have built-in authorization mechanisms for collecting user data.
One of the best Audience data monetization platforms around, Admixer ID is a universal identifier that lets you monitor users across browsers, platforms, and devices without the use of third-party cookies. As a result, advertisers and publishers may use this solution to segment, aim, and measure their audiences in one place.
4. Retargetly: Best Audience Data Monetization Platform
Retargetly is Latin America’s is one of the only audience data monetization platforms dedicated to creating addressable audience solutions for brands and publishers. Publishers and data owners may use Retargetly’s Platform to generate new revenue streams from untapped consumer data or improve existing data distribution. Across LATAM, they sell audience segments to over 300 agencies and brands.
5. OnAudience: Best Audience Data Monetization Tool
OnAudience.com is an audience data monetization tools/website that connects people with their audience. DMP makes it easy to evaluate online customer profiles. You can create reports that include your users’ preferences, demographics, and purchase intentions automatically.
The website then identifies behavioral trends and displays which characteristics are unique to your online customers, such as if your visitors are mainly young people from big cities involved in travel and technology.
Through this data monetization platform, you classify the most important client groups based on the results and target them in highly targeted campaigns. The segments are then presented in the reports to which users who visited particular product pages belong, such as whether your consumers are interested in automobiles or are planning to purchase electronics.
6. AdZapier: The Complete Audience Data Monetization Tool
Adzapier’s is one of those audience data monetization tools where technologies and software offer publishers a distinct advantage in maximizing the value of their first-party data assets while also enabling data buyers to gain access to a diverse supply at scale. In addition, publishers have a unique gift in checking user preferences, tastes, and demographics—authenticated data—thanks to first-party user relationships.
By anonymizing any personally identifiable information (PII) and linking you to Advertisers, Adzapier’s data network enables you to monetize your data.
7. Complementics: App Data Monetization Platform
To start monetizing your audience data, just add the Complementics SDK code to your app. The information you send is encrypted, and you can start earning right away.
8. Sovrn: Best App Data Monetization Platform
Sovrn is one of the best audience data monetization tools, which gives you access to powerful new recurring income streams while maintaining your privacy and protection. So you can get a new monthly revenue stream without putting yourself or your users at Risk. And improve output by combining email monetization with Sovrn advertisement goods. It’s almost as if you’re paid twice for the same user.
Create a new recurring revenue source that is both strong and profitable. It’s easy to use and stable, and it requires no maintenance.
9. Adpicker.ai: Top Audience Data Monetization Platform
One of the best audience data monetization platforms around, AdPicker is a method for pinpointing ad placement. In addition, AdPicker’s Persona-based segmentation allows large companies, such as online publishers, to monetize their website data.
So what are personas?
Personas are groups of people (your website visitors) who share common interests, such as a 25-35-year-old man looking for new shoes, a family, and a desire to travel.
You can quickly build personas for your campaigns with AdPicker and increase your conversion rate by 30% on average. Unlike other audience data monetization platforms, AdPicker is based on modern AI and machine learning. In addition, instead of traditional third-party cookies, which are currently restricted, it uses first-party data.
10. Eulerian: Best Audience Data Monetization Platform
Eulerian is one of those audience data monetization platforms where publishers enable you to see where the data is most useful in monetization. It helps you find new growth pathways by resolving your identity. Diversify your revenue streams or improve your current business models. Your content offered appeals to unique demographics and adds market value to your data strategy.
It also assists you in keeping track of and user interactions and categorizing them into audiences. You know how to make material that people want to read. You can now build high-value markets that advertising companies like. Decide on how to monetize your high-value audiences. Share the best method for your monetization plan with your audiences, thanks to the streamlined workflow.
Finally, these are the top ten website monetization channels on which websites will operate. These are open to publishers, marketers, website owners, and developers of all types. The Website Monetization Platforms then assist you in a variety of sound and better ways.