The Advertising Technology Ecosystem has provided advertisers and publishers with tons of advanced platforms and technologies. This advancement leads to an enormous expansion in the business of buying and selling ads and media. With the inventions in Ad Tech, along came the DSP (Demand-side Platform), SSP (Sell/Supply-side Platform), and Ad Exchanges. The image below will help you understand the industry landscape better.
From beginning to end, buying and selling digital media involves a number of steps—often dependent on multiple vendors—to ensure a high-quality video asset makes it through the entire lifecycle of a video ad and with all usage rights in order. So, what are these different components, and who are the key participants throughout the lifecycle of a campaign?
Publishers: Organizations or a person who owns or curates media and sells these inventories on their websites and apps.
Publisher Networks: Platforms that cumulate advertising space but don’t necessarily own them.
Agencies: Organizations dedicated to scheduling, creating, and managing advertising for their clients. An ad agency is self-regulating from the client and offers an outside point of view to the attempt to sell the client’s products or services.
Trading Desks: A federal agency team or an organization that provides a managed service layer, usually on top of a licensed demand-side platform (DSP) and other audience buying technologies,
Brands: The companies or products which are being advertised.
Demand-Side Platform (DSP): A demand-side platform (DSP) is a service that permits the buyers of digital advertising inventory to run multiple ad exchanges and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by using a DSP, marketers can supervise their bids for the banners and the price for the data that they are bidding on to target their audiences.
Sell-Side Platform (SSP): A supply-side platform (SSP) is also known as a sell-side platform. It is a technology that enables web publishers and digital out-of-home (DOOH) media owners to administer their advertising space inventory, fill it with ads, and generate revenue.
Data Management Platform (DMP): Technology platform which allows the participants to aggregate and manage dissimilar data sets for advanced campaign reporting as well as segmentation and targeting.
Ad server: An ad server is a server platform that stores ad inventory used in online marketing and delivers that content onto various digital platforms such as Websites, social media outlets, and mobile apps. An ad server is purely the machinery in which the advertising material is stored and is the resource for distributing that very material into suitable advertising slots online.
About the DSP
ReklamStore is one of the leading digital ad platforms. They offer performances that are data-centric, and they also provide solutions for publishers and advertisers. They offer online ad services for advertisers, which assists them in targeting the right category of the audience with the right advertising model through analyzing the demographics, interests, and behavior of the users and, as per their behavior, a regular web browsing history.
What’re Unique/ Benefits for Advertisers
The advantages of using ReklamStore DSP are:
- East to use.
- Fraud protected traffic
- Global inventory
- Transparent sources
- Targeting options
- SMEs friendly
- Best-in-class support
- Data transparency.
How Does It work?
A demand-side platform (DSP) is a service that permits the buyers of digital advertising inventory to run multiple ad exchanges and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by using a DSP, marketers can supervise their bids for the banners and the price for the data that they are bidding on to target their audiences.
This entire mechanism is named “programmatic advertising,” and the process of bidding through which the advertising position is auctioned in a matter of seconds is known as “real-time bidding” and, in short, RTB.
In the present day, the word ‘buying’ has currently been substituted by the word ‘demand’. Whereas the publishers and media owners are deemed as ‘supply-side.’
As a result, the ecosystem has a Demand-side platform that helps the advertisers to buy ad inventories. It also assists the SSP/Supply-side platform, which is used by the publishers and media owners who use it to sell their ad inventories on hand.
How Does a DSP Work?
The technique through which a DSP process is extremely technical. Nevertheless, in uncomplicated expression, a DSP unites with an advertising inventory supply source. In there, a ton of publishers make their supplies accessible. It helps advertisers to purchase ad inventories within a massive amount of publishers’ websites, apps, etc., based on the impressions.
These days, the new generation of DSPs not only joins with ad exchanges and ad networks but also provides cross-channel buying of media. Several of such innovative platforms which can be bought onto with a DSP are:
- Direct Publishers (web and in-app)
- Google keyword search
- Ad inventories from China.
Using these latest-generation DSP (Demand-side platforms), media buyers are competent in administering ad campaigns consisting of the sales funnel. This consists of audience targeting, starting from awareness to interest and then to consideration to the conversion of the funnel.
Formerly, the media buyers had to administer numerous ad campaigns from a variety of resources like Google and social media platforms such as Facebook, Instagram, and Twitter and manage them in dashboards poles apart. Thankfully, things are pretty different now. A better scenario.
The new generation DSPs are capable of strengthening campaigns as diverse channels into a sole user boundary. Media buyers can now group, innovate, examine and get knowledge of campaigns from various platforms on a particular DSP channel.
Available Ad Formats for Advertisers
The formats available for advertisers are:
A Detailed Guide on Getting Started or Signup Process
Please visit https://dsp.reklamstore.com/newsignup/ to sign up as a DSP.
Fill out the online form with
- Your company name
- Your full name
- Email address
- Set password
Average Advertising Rates
In maximum cases, the advertising rates are decided through these methods:
- CPI – Cost Per Install
- CPC – Cost Per Click – mostly for driving traffic to landing pages
- CPA/CPL – Cost Per Action / Cost Per Lead – This is mostly for lead generation campaigns
- CPV – Cost per View – This is mostly for video advertising campaigns.
The targeting capabilities are:
- Operating system
- Black listing.
Contact Details: Advertiser Point of Contact
Address: Yesilce Mah. Diken Sokak No: 4 Beyazhan
Kat:4 4.Levent / ISTANBUL
Phone: +90 (212) 284 44 49
Fax: +90 (212) 279 86 79
Email: [email protected]
Address: Unit No: RET-R5-072 Detached Retail R5 Plot No: JLT-PH2-RET-R5 Jumeirah Lakes Towers Dubai United Arab Emirates
Address: WeWork – 1 Shankar St, Herzliya, 4672501, Israel
Our Recommended Tools for Publishers:
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- Push Notification Network- iZooto, Unative,
- Best Contextual Ad Network- Media.net (Extra 10% for 3 months)
- Native Ad Network- Mgid
- Popup Ad Network- Exoclick, Propeller Ads
- Best Web Hosting- Bluehost, Hostgator, Stablehost, WPEngine
- Blogging Tools- OptinMonster, Astra, Teachable,
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