7+ Best Ad Network for Publishers in India: 2022

Choosing the best ad networks for Indian publishers can be a task. Indian traffic doesn’t have high CPM rates across open exchanges and thus having the right ad stack is extremely crucial if you are looking at monetizing your inventory. 

Choosing the Best Ad Network for Publishers in India

The right ad placements, viewability, and conversions are the most crucial metrics when we are looking at ad networks that can monetize Indian traffic. 

  • Available ad formats: The following ad formats tend to perform better for publishers with Indian traffic- instream video, outstream video, banner ads, native ads, and push notification ads. You need to ensure the network of your choice has at least one of the available ad formats. 
  • Revenue Share: Most of the ad networks take a revenue share of 15-30%. I personally would prefer a 15% revenue share for display and a 20% revenue share for video. However, the revenue share split is negotiable and you should choose an ad network that doesn’t take more than 30% of the publisher’s revenue.   
  • Ad Placement Optimization: 
  • Ad Loading: A network that has the technology to load ads faster should be your ideal choice since the internet network connectivity across India is still improving and most of the users are using mobile devices. 

7+ Best Ad Network for Publishers in India: 2022

Here is a list of the best ad networks for Indian publishers or publishers who have a significant volume of Indian traffic on their websites and blogs. 

1. Setupad: Best CPM Ad Network for Publishers in India

Setupad Review

Setupad is one of the best website monetization platforms to increase ad revenue. You are assured to have a dedicated account manager that helps you through the onboarding process and continuous monetization improvements, and you can benefit from their unique demand, top SSPs, DSPs, and preset programmatic Deals. Setupad typically performs well for Indian traffic because of a variety of demand partners and faster loading ads with in-view auto-refresh functionality. 

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 100k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, Canada, and Australia. 
  • Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
  • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended.
  • Payment: NET 45-60 days
  • Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code. 

How to Get Started with Setupad | Code Installation Guide

Here are the steps required to get started with Setupad-

  • You need to signup with Setupad using the link given below. Make sure to attach a screenshot of your website traffic. 
  • Once the signup process is complete, you site will be reviewed and an account manager will get in touch with you. 
  • They will share with you the ads.txt lines file which you need to update to your existing ads.txt file. Following this, you’ll receive the ad tags. 
  • Use a plugin like quick adsense to place in-content ads and you can ads on the sidebar using widgets. 

2. Ezoic: ​​Best CPM Ad Network for Publishers in India

Ezoic

Ezoic AI removes guesswork; giving every visitor a better experience while increasing revenue automatically. It gives you absolute control and provides everything you need for premium monetization. It delivers valuable insights about the UX and revenue and identifies why the articles are engaging or high-earning. Ezoic can improve the AdSense earnings for Indian publishers and additionally monetize the inventory with additional ad formats. 

  • Eligibility Criteria for Publishers: To see the advantages of this AI-based optimization, publishers must have a decent volume of monthly sessions. 
  • Features: Auto-refresh ads, high CPM display ads, lazy loading ads, video ads, and native ads are some of the features available. 
  • Recommend for: Websites with a high amount of US or Tier 1 traffic are recommended. Ezoic accepts websites with a moderate amount of traffic and high-quality content. With Ezoic, you can make a lot of money even with average traffic.
  • Payment: NET 30 days
  • Additional Note: Their customer service team is pretty responsive, and it is easy to get started. 

How to Get Started with Ezoic | Code Installation Guide

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Here are the steps required to get started with Ezoic-

  • You need to signup with Exoclick using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you need to click on ‘new site’.  
  • Once your site is approved, you can create zones and choose your preferred ad format. Ezoic offers a lot of tools and customizations to improve your overall advertising revenue. 

3. iZooto: Best Push Notification Ad Network for Publishers in India

Izooto Review

iZooto helps publishers build an audience and drive user engagement with web push notifications.  iZooto allows publishers to tap into web push notifications for driving traffic and monetization using native content ads. iZooto is essentially a marketing stack for publishers that helps them build and own their audience. You can send notifications to the subscribers and increase your website traffic and pageviews. iZooto typically works best with Indian news publishers. 

  • Eligibility Criteria for Publishers: To be eligible for an authorized iZooto account to begin monetizing, publishers must have a minimum of 100k monthly US page views. 
  • Features: increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
  • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
  • Payment: NET 60 days
  • Additional Note: Since iZooto is a self-serve site, it’s simple to sign up. However, you must have at least 5,000 US push subscribers to see some revenue coming. 

How to Get Started with iZooto | Code Installation Guide

Here are the steps required to get started with iZooto-

  • You need to signup with iZooto using the link given below. 
  • Once the signup or registration process is complete, you will be asked to install the WordPress plugin and add your site to the iZooto dashboard.
  • Once your site is linked with an authentication code, you can see your visitors turning into subscribers. 

You can start sending them notifications however, wait for a few days to build your subscriber base to a few 1000s, and then you can contact them to activate monetization for your account/website. 

4. Adpushup: Best Ad Network for Publishers in India

Adpushup

Adpushup helps keep all information free, and accessible to all, and enables publishers to fund their content generation. It is an ad revenue optimization tool that continuously optimizes the ad layouts of the websites for higher ad viewability and enhances the number of clicks on ads so as to help publishers make more money. If you have a website that earns good with Google AdSense, then AdPushup should be a preferred option for you. 

  • Eligibility Criteria for Publishers: Although there is no mention of a traffic requirement, an average threshold of 500k worldwide traffic or 300k tier one traffic should suffice. 
  • Features: ad unit optimization, ad layout optimization, premium demand 
  • Recommend for: For better monetization, websites with a high volume of the US or tier 1 traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: AdPushup’s core expertise is to increase AdSense revenue by more than 30-50%. So, if you have a niche website with high CPCs and targeted traffic, you can consider them.

How to Get Started with AdPushup | Code Installation Guide

Here are the steps required to get started with AdPushup-

  • You need to signup with AdPushup using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you can add your website.  
  • Once your site is approved, you can test various ad sizes and placements. These AdSense placements competes with ADX and other in real time to give you higher CPMs.
  • Next, you have to copy the ad tag and place it as instructed manually or you can use a plugin. 

5. Monetizemore: Best CPM Ad Network for Publishers in India

Monetizemore

With Monetizemore’s exclusive and customized ad optimizations, publishers can protect the user experience and generate more revenue with fewer ads. It helps you compare your ad revenue, identify discrepancies, and take action. Publishers get access to their exclusive Premium Ad Networks partnerships and expand the reach of your ad inventory. Monetizemore is one of the best options for Indian publishers who are looking for ADX demand. 

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 500k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: access to ADX demand, Ad Manager setup, optimized header bidding 
  • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: Monetizemore can also provide you with ADX video tags to further increase your overall revenue. They do have good CPM rates for video inventory.
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How to Get Started with Monetizemore | Code Installation Guide

Here are the steps required to get started with Monetizemore-

  • You need to signup with Monetizemore using the link given below. 
  • Once the signup or registration process is complete, an account manager will screen your website and email you if there are any modifications required. 
  • Once you make the necessary changes, your website will be submitted for approval and once approved you will receive the ad tags via email. 
  • Next, you have to copy the ad tag and place it as instructed to you via email. 

6. Taboola: Best Native Ad Network for Publishers in India

Taboola

Taboola helps publishers acquire new audiences, increase engagement, and drive revenue. Taboola Feed brings the scrolling news feed experience right to your pages and is a game-changer for publisher revenue and audience building. It empowers editorial and audience teams to enhance content and acquire audiences at positive ROI. It also helps drive quality traffic to your website by exchanging traffic with partners and third-party sites. Taboola can be a great choice for news or viral sites which have a good volume of US audience. 

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 500k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, California, and Australia. 
  • Features: increase website page views and revenue with native ads.
  • Recommend for: For best CPC rates majority of your traffic should be coming from the US.
  • Payment: NET 30 days
  • Additional Note: Taboola has pretty high CPC rates for the US. Their CPCs are drastically low for Asian traffic. 

How to Get Started with Taboola | Code Installation Guide

Here are the steps required to get started with Taboola-

  • You need to signup with Taboola using the link given below. 
  • Once the signup or registration process is complete, your website will be sent to the review team and once approved the operations team will generate the ad codes for you.
  • You need to update your ads .txt file and place the codes either manually or by using the Taboola plugin from the WordPress repository. 

7. Google AdSense: Best CPC Ad Network for Publishers in India

Google AdSense

AdSense offers publishers a variety of ad formats and intensive reporting to aid publishers to increase their general ad earnings from their ad inventory. It gives website owners the ability to display and publish ads on their sites. For Indian publishers with niche content, AdSense is undoubtedly the best performing ad network. Also, for viral, news, and lifestyle publishers AdSense can be a good choice. 

  • Eligibility Criteria for Publishers: There is no specific minimum traffic requirement, but there should be some organic search traffic coming on your website so that the AdSense team can run some traffic quality checks before approving your site. 
  • Features: AdSense offers display, in-content, in-feed, native, and search ads to its publishers. 
  • Recommend for: For better monetization, websites should have niche content with in-depth information. 
  • Payment: NET 21 days once you reach the minimum payment threshold of USD 100. 
  • Additional Note: Focus on optimizing your ad placements to increase your overall AdSense revenue. 

How to Get Started with AdSense | Code Installation Guide

Here are the steps required to get started with AdSense-

  • You need to signup with AdSense using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you need to ‘add your site’.  
  • Once your site is submitted for approval, the AdSense team will run a few check and get back to you confirming ‘ your site is ready to run ads’. . 
  • Next, you have to copy the ad tag and place the ad codes as instructed. 

8. UnderDogMedia: Best Sticky Ad Network for Publishers in India

Underdogmedia

UnderDog Media leverages best-in-class technology and industry partnerships to create ad placements that drive engagement with analytics that inform and guide intelligent business decisions for their partners. Publishers can make use of their header bidding platform, Edge, and IAB ad formats. Underdog Media is ideal for Indian publishers who are looking for an additional CPM network. 

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 300K monthly visitors and a high amount of traffic from tier one countries such as the United States, United Kingdom, Canada, and Australia. 
  • Features: Their expertise lies in increasing your CPMs and ensuring high viewability on the served ad impressions along with header bidding tech. 
  • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 28 days
  • Additional Note: Feel free to use their sticky ad units for better monetization of your ad inventory. 
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How to Get Started with UnderDog Media | Code Installation Guide

Here are the steps required to get started with UnderDog Media-

  • You need to signup with UnderDog Media using the link given below. 
  • Once the signup or registration process is complete, you will be taken to the dashboard where you need to click on ‘new site’.  You can choose from the list of given ad tags. 
  • Once your site is approved, you’ll receive the ad codes and ads.txt line via email. 
  • Next, you have to copy the ad tag and place the ad codes as instructed.  

9: uNative: Best Native Ad Network for Publishers in India

unative

uNative is a platform created by Epom to help publishers earn from day one. You can customize the number of ads that can be pushed to your subscribers and also you can directly send push notifications.

  • Eligibility Criteria for Publishers: There are no minimum eligibility criteria for publishers to get started with uNative. However, I suggest you should have at least 1000 daily visitors.
  • Features: Increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
  • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
  • Payment: NET 0 days. The payment is processed within 24 hours once a request is raised. 

How to Get Started with uNative | Code Installation Guide

Here are the steps required to get started with uNative-

  • You need to signup with uNative using the link given below. 
  • Once the signup or registration process is complete, you will be asked to add a website. Once your site is added, you need to copy the ad code and place it before the closing of the <body> tag.
  • After that, you need to download two javascript files and upload them to the root directory of your website. For WordPress sites, it can be easily done using a plugin called ‘File Manager’. For custom sites, you need to login to your WebHost and head to file manager and navigate to the root directory of the current site and upload the 2 files there.  

You have the option to choose the number of ad notifications per 24 hours if you wish to monetize your site. I suggest you keep it anywhere between 8-10. 

Roundup

Hope this list of recommended ad networks will help you bring in additional revenue for your inventory and assist you in scaling your online publishing business. All the best!

Our Recommended Monetization Partners:

Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!