In the era of the internet, ad networks have become essential for all businesses. Ad networks act as commercial intermediaries between publishers and advertisers, and within the ecosystem, they function as the most important monetization element. Without the presence of these, it would become extremely difficult for publishers as they would have to negotiate ad …
Diving deep into understanding how the advertising ecosystem works is extremely difficult, so it may seem that choosing a network for your website is a tough task, but it does not have to be. In the end, the few things that you must certainly consider are the size of the advertiser network, the quality of …
Anyone who wishes to find out which are the best ad networks in Europe for publishers and would offer the most value for their budgets you do not have to look any further. All ad networks have their own set of features, and they are generally similar across platforms. There are some ad networks in …
The primary concern as a blogger is to generate the maximum revenues possible. One of the strongly recommended ad networks is Google AdSense. However, Google AdSense has a very high entry limit. So, not all bloggers qualify for very high entry points because they do not have as much regular views. The primary benefit one …
Here is a list of the best ad networks for publishers in the UK who are looking for an increase in their overall advertising revenue. 1. OKO As you might have assumed from the company name, OKO ad management provides a service to assist UK publishers in managing their ad inventory and maximizing its effectiveness. …
Push ads have become extremely popular now, and given their volume, they will only grow because they are the sure-bets for people who wish to take their ad campaigns to the next level. At its essence, push notifications are really good communication tools to engage with users, so brands can certainly use push marketing strategies. …
The ad-tech industry is constantly changing and evolving, and every network has a number of competitors. It will take a number of hit-and-trials to find out which ad network or which combination of ad networks will get you the highest revenue, but after you have figured it out, you can efficiently monetize your websites. Here …
Ad Networks are known to efficiently sell off your remnant ad inventory. Ad networks take the remaining inventory from multiple publishers, separate them based on demographics and sell the segregated impressions to advertisers who are particularly interested in similar impressions. Publishers use these networks to find ways to sell inventory that they could not sell …
There are a number of SSPs and advertising technology companies to look out for if you are an Australian publisher. Most local SSPs will have some direct demand that can compete with the open exchanges for better pricing for your advertising inventory. In this post, we will discuss some of the leading adtech firms and …
Introduction In the advertising ecosystem, we know that clicks on ads or links are not a general event and happen once in a while. While users do click on ads, it is not often, and it happens the most in quarter four. CPC or cost-per-click ad networks are ones that offer payments based on clicks …