Push ads have become extremely popular now, and given their volume, they will only grow because they are the sure-bets for people who wish to take their ad campaigns to the next level. At its essence, push notifications are really good communication tools to engage with users, so brands can certainly use push marketing strategies. …
The ad-tech industry is constantly changing and evolving, and every network has a number of competitors. It will take a number of hit-and-trials to find out which ad network or which combination of ad networks will get you the highest revenue, but after you have figured it out, you can efficiently monetize your websites. Here …
Ad Networks are known to efficiently sell off your remnant ad inventory. Ad networks take the remaining inventory from multiple publishers, separate them based on demographics and sell the segregated impressions to advertisers who are particularly interested in similar impressions. Publishers use these networks to find ways to sell inventory that they could not sell …
There are a number of SSPs and advertising technology companies to look out for if you are an Australian publisher. Most local SSPs will have some direct demand that can compete with the open exchanges for better pricing for your advertising inventory. In this post, we will discuss some of the leading adtech firms and …
Introduction In the advertising ecosystem, we know that clicks on ads or links are not a general event and happen once in a while. While users do click on ads, it is not often, and it happens the most in quarter four. CPC or cost-per-click ad networks are ones that offer payments based on clicks …
Google AdSense is one of the best ad networks you can find. However, to become a Google AdSense Preferred Publisher, you have to have 5 million page views per month. This is not something that a small website can keep up with. Even if they can, there are several other requirements that a small website …
How to Choose the Best CPM Ad Network for Publishers? Owing to the modern programmatic environment, the CPM ad networks have witnessed exponential growth. Earlier, the ad network businesses like AdSense had a monopoly. But the industry leaders are now seeing serious competition coming from companies based on innovation because they develop technology solutions that …
It is very difficult to choose the best ad networks for publishers. The variety of options available to publishers makes it difficult. Other than that, there is a lot of jargon flying around in the ad tech industry. Here we have a list of the best ad networks for publishers that we have analyzed based …
Content locking is a great way to get more money for good, high-quality content with special ad networks. The concept of content locking is such that you can manipulate the user into doing the action so that they can look at the premium content on the web page. The content must be rewarding enough to …
Finance is one of the best-performing niches in the industry and offers the most lucrative CPMs. If you wish to get the highest ad CPMs, you have to monitor the spending and fluctuations around CPMs. It can be hard to find the best ad networks for finance sites and blogs, so you can fall back …