The 7 Best Ad Networks in Europe for Publishers (2022 Update)

Anyone who wishes to find out which are the best ad networks in Europe for publishers and would offer the most value for their budgets you do not have to look any further. All ad networks have their own set of features, and they are generally similar across platforms. There are some ad networks in Europe that are performance-based, and there are some that are flexible. It is not easy to choose which one would work for you because there is a number of networks that claim to be the best. Here are some of the best ad networks you can rely on, but it is suggested that you choose ad networks that are specific to your needs and would undoubtedly help your business grow.

The 7 Best Ad Networks in Europe for Publishers (2022 Update)

Here is a  list of the seven best ad networks for publishers with good European traffic. Do take a look at them!

1. Setupad 

Setupad is a monetization tool that allows content producers to display programmatic advertising to boost their ad revenue. More than 15 supply-side networks, including Google, are connected to the publisher’s ad inventory through Setupad using header bidding technology. Clients often observe a minimum of 30% more revenue when Setupad is deployed in accordance with recommendations as opposed to their pre-existing monetization method. Some users have even experienced up to 300% increases.

Although the idea of header bidding is somewhat complex, Setupad simplifies the process stress-free and makes implementation incredibly simple—no source code change is needed.

Features

• Header bidding enables website publishers to concurrently offer inventory (advertising space) to a number of ad exchanges before switching back to their own ad servers.
• Setupad’s solution gives you a variety of options when determining which advertising is appropriate for your website and is one of its primary selling points.
• Advertising flexibility enables you to customize your adverts to match their requirements and tastes, which helps to encourage users to stay on your site longer.
• Additionally, Setupad offers native advertising, which draws viewers in by displaying ads with a design that matches that of your website.
• The setupad app is known for making a lot of money. Most users claim to have at least doubled their revenue since witnessing exceptionally pleasant results.

2. Pubgalaxy

By collaborating with top advertisers, PubGalaxy acts as a platform for European publishers and owners, assisting them in monetizing their website ad space. By utilizing the full potential of the RTB ecosystem, PubGalaxy’s goal is to assist its publishers in achieving steady growth in revenue from display ad inventory.

To enable its European publishers to monetize all online traffic across all platforms, PubGalaxy wants to monetize smartphone, desktop, and video inventory. Through a single system, the solution gives its publishers access to the RTB ecosystem. It makes various demand sources compete with one another for a publisher’s inventory to benefit its publishers. By utilizing the potential of both conventional static demand and programmatic ad exchanges, they are able to take the most delicate elements from each and provide publishers with high CPM prices.

PubGalaxy gathers demand from a variety of sources while continuously adding and removing advertising partners to make sure that only the top-performing advertisements have access to the publisher’s inventory.

Features

• It provides a reporting system, an API, and round-the-clock customer support.
• For website owners in various industries, including technology, business, entertainment, etc., PubGalaxy provides inventory monetization.
• Publishers can make money off of their merchandise from anywhere in the world.
• All industry standard procedures and human monitoring are used to assure brand safety.
• For each unique publication, they provide a web monetization solution that is customized.

3. OKO 

As you might have assumed from the company name, OKO ad management provides a service to assist European publishers in managing their ad inventory and maximizing its effectiveness.

In comparison to Adsense or other ad networks, OKO will give you access to a wider pool of advertisers. Adsense is included in this pool. The greater number of advertisers vying for your ad space may raise your CPM.

Features

• For European publishers who wish to concentrate on producing excellent content, its completely managed solution works perfectly. The helpful professionals will provide you with a complete technology stack connected to the top demand partners in the world, administer your entire ad arrangement, and keep an eye on it. As a result, fewer headaches and more profits are generated with each impression.
• Working with OKO gives you access to every significant exchange and SSP in addition to a tonne of fantastic smaller ones.
• In order to get the most out of your inventory, it customizes the technical set-up for each publisher it works with. It does this by determining the ideal ratio of ad serving, auction, and supplementary goods.
• You only need to add a few snippets to your website and make a few file changes to start serving advertisements with OKO ad management when they accept your application. This procedure becomes simple and may be finished in three simple steps thanks to Advanced Ads.

4. The Moneytizer 

No matter the size of their webpage, The Moneytizer is a plug-and-play ad network that makes it simple for publishing companies to connect with advertisers. The platform is based on their in-house Header Bidding technology, which enables them to link numerous advertising partners with each webpage. This creates an auction among several European publishers so that many partners can compete to fill each ad unit and obtain the highest CPM for the ad space.

With the help of header bidding technology, Moneytizer, a terrific resource, enables major advertisers to fight for your ad space. Only individuals who want to pursue a profession as an online publisher or those who have used online advertising platforms in the past but weren’t happy with the results are advised to use them.

By placing their advertisements on the same website, this platform enables marketers to compete with one another. The best part is that the highest bidder will get all of the auctioned ads. This indicates that you will be paid the highest amount available for the visible advertisement. Additionally, when the Moneytizer’s reputation spreads, more people come to visit. The Moneytizer looks over the websites of other publishers before approving accounts.

Features

• This platform forces all advertisers to fight with one another through a bidding process, allowing all publishers to optimize their earnings.
• Every 25 seconds, dynamic advertising units are refreshed. It’s a great feature because seeing the same ad will have little effect on a user who spends more than one or two minutes on your website.
• In contrast to many other ad network systems, it has a simple integration process. The registration process is straightforward to complete. Furthermore, it is easy to access their website.
• These types of ads are not permitted on Moneytizer. Additionally, it guarantees that viewers only view the best adverts, thus boosting the user experience.

5. Ezoic

Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches. Ezoic does not seek websites that are primarily corporate or e-commerce in character but rather sites that are informative and content-rich, creative, and appealing. But it can be taken into consideration if your website is a blog that is connected to an online store.

Features

• Each level offers more ad partners, the highest revenue guarantee, more perks, and progressive resources like devoted employees and subject matter experts.
• As you develop, you may open up additional premium monetization options, link your current ad networks, automate advertising testing, and access top-performing advertising partners.
• Ezoic makes use of powerful data science models created specifically for SEO to make it simple for websites to test and apply improved title tags.
• With a lightning-fast cloud designed for publishers, you can instantly distribute sites. It has cutting-edge security features designed specifically for ad-serving sites, as well as Core-Web-Vital-friendly ad serving.

6. Teads 

Teads is a global media platform that connects advertisers with top European publishers. It promotes guaranteed results, lowers tech friction, and increases scale. It provides cutting-edge outstream video advertising solutions that are integrated into top-notch editorial content and available on all platforms.

Advertisers can build stunning, data-driven, interactive video and display advertising with the aid of Teads Studio, an interactive creative and data platform. The Teads ad manager provides advertisers with the only cost-per-completed-view (CPCV) programmatic purchasing platform in the world. Full-funnel, outcome-focused advertising is delivered by its end-to-end platform, which is supported by cutting-edge technology innovation and AI-driven optimization.

Features

• Teads may assist you in achieving your objectives, whether they relate to branding or performance.
• By providing your users with respectful advertising, you can attract additional income from premium sponsors.
• The CPM rates that Teads offers vary from $15 to $20.

7. Value Impression 

Valueimpression is a high-converting ad network. They assert that earnings might range from 40 to 300 percent higher than those on other networks. At Valueimpression, the CPC, RPM, and eCPM rates are all fairly high. Since it offers special features like automatic ad refresh and sticky ads at the bottom of your webpage, it is quite advantageous to European publishers.

Your blog or website must receive at least 100k monthly visitors or 750,000 monthly impressions to qualify for Valueimpression. They might still accept your blog if it has high-quality information on your website.

Features

• Valueimpression advertisements employ lazy load technology, which opens them after the page loads, so they open smoothly and don’t affect your website’s ranking.
• Valueimpression is a reputable ad network, and thousands of publishers currently use it on their websites. You can also check the advertisements that are running on other websites by looking for the value impression tag on the ads.
• They have been in advertising for more than eight years. To generate revenue, they will optimize the advertising using their own AI scripts that fill 99% of the available space with the highest-paying cpm ads.

The Bottom Line

These are some of the best ad networks in Europe for publishers. It is undoubtedly hard to know which ad network or combination of ad networks would certifiably bring you good results and would increase your revenue. You can rely on this list and also consider your set of goals to find something that would suit your needs. 

ronniedey

I and my team research various ad networks and can help you increase your overall ad revenue; so you could rake in more greenbacks with the best monetization platforms. Tap into the power of the online publishing business with me. I am just a mail away, so reach out to me if you want to scale up your website revenue. mail: [email protected]