Pocketmath

Industry Landscape

The Advertising Technology’s Ecosystem has provided the advertisers and the publishers with tons of advanced platforms and technologies. This advancement leads to the enormous expansion in the business of buying and selling of ads and media. With the inventions in Ad Tech, along came the DSP (Demand-side Platform), SSP (Sell/Supply-side Platform) and Ad Exchange. The image below will help you understand the industry landscape better.

Source: http://www.dheerajsoni.com/wp-content/uploads/2016/06/the_openrtb_ecosystem.png

http://www.dheerajsoni.com/wp-content/uploads/2016/06/the_openrtb_ecosystem.png

From beginning to end, buying and selling digital media involves a number of steps—often dependent on multiple vendors—to ensure a high-quality video asset makes it through the entire lifecycle of a video ad and with all usage rights in order. So, what are these different components and who are the key participants throughout the lifecycle of a campaign?

Publishers: Organization or a person who own or curate media and sell these inventories on their websites and/or apps.

Publisher Networks: Platforms that cumulate advertising space but don’t necessarily own them.

Agencies: Organizations dedicated to scheduling, creating, and managing advertising for its clients. An ad agency is self-regulating from the client and offers an outside point of view to the attempt of selling the client’s products or services.

Trading Desks: A federal agency team or an organization that provides a managed service layer, usually on top of a licensed demand-side platform (DSP) and other audience buying technologies,

Brands: The companies or products which are being advertised.

Demand-Side Platform (DSP): A demand-side platform (DSP) is a service that permits the buyers of digital advertising inventory to run multiple ad exchanges and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by using a DSP, marketers can supervise their bids for the banners and the price for the data that they are bidding on to target their audiences.

Sell-Side Platform (SSP): A supply-side platform (SSP) is also known as sell-side platform. It is a technology which enabled the web publishers and digital out-of-home (DOOH) media owners to administer their advertising space inventory, fill it with ads, and generate revenue

Data Management Platform (DMP): Technology platform which allows the participants to aggregate and manage dissimilar data sets for advanced campaign reporting as well as segmentation and targeting.

Ad server: An ad server is a server platform that stores ad inventory used in online marketing and delivers that content onto various digital platforms such as Websites, social media outlets and mobile apps. An ad server is purely the machinery in which the advertising material is stored and is the resources of distributing that very material into suitable advertising slots online.

About the Ad Network

What’s Unique/ Benefits for Advertisers

The advantages you get to enjoy as an Advertiser are:

  1. You can connect to targeted customers.
  2. You can decide if a campaign resonates with your audiences and then you can act on it.
  3. You can instantly retarget your customers.
  4. Location-based targeting.
  5. A self-serve programme.

Joining Requirements for Advertiser

How Does It Work?

A demand-side platform (DSP) is a service that permits the buyers of digital advertising inventory to run multiple ad exchanges and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by using a DSP, marketers can supervise their bids for the banners and the price for the data that they are bidding on to target their audiences.

This entire mechanism is named as “programmatic advertising” and the process of biding through which advertising position is auctioned in the matter of seconds is known as “real-time bidding” and in short RTB.

In the present day, the word ‘buying’ has currently been substitute by the word ‘demand’. Whereas, the publishers, media-owners are deemed as ‘supply-side.’

As a result, the ecosystem has the Demand-side platform that helps the advertisers to buy ad inventories. It also assists the SSP/Supply-side platform which is use by the publishers and media owners who use it to sell their ad inventories on hand.

Source: https://www.mobileads.com/blog/wp-content/uploads/2017/02/how-a-dsp-work.jpg

https://www.mobileads.com/blog/wp-content/uploads/2017/02/how-a-dsp-work.jpg

How Does a DSP Work?

The technique through which a DSP processes is extremely technical. Nevertheless, in uncomplicated expression, a DSP unites with an advertising inventory supply sources. In there, a ton of publishers make their supplies accessible. It helps the advertisers to purchase ad inventories within a massive amount of publishers’ websites, apps, etc. based on the impressions.

These days, the new generation of DSPs do not only join with ad exchanges, ad networks but also provide cross-channel buying of media. Several of such innovative platforms which can be bought onto with a DSP are:

  • OTT/CTV
  • Direct Publishers (web and in-app)
  • Facebook
  • Instagram
  • LinkedIn
  • Google keyword search
  • Ad inventories from China.

By means of these latest generation DSP (Demand-side platforms), media buyers are competent to administer an ad campaigns consisting of the sales funnel. This consists of audience-targeting starting from the awareness, to interest, and then to consideration to the conversion of the funnel.

Formerly, the media-buyers had to administer numerous ad-campaigns from a variety of resources like Google, social media platforms such as Facebook, Instagram, and Twitter and manage them in dashboards poles apart. Thankfully, the things are pretty different now. A better scenario.

The new generation DSPs are capable to strengthen campaigns as of diverse channels into a sole user boundary. Media-buyers can now group, innovate, examine and get knowledge of campaigns from various platforms, on a particular DSP channel.

A Detailed Guide on Getting Started or Signup Process

For signing up, you need to visit https://pro.pocketmath.com/registrations/new

After that, you will be taken to an online form. You have to fill that form and submit it to get yourself registered. You need to fill that online form with your details. Those required details are:

  1. Your first name
  2. Your last name
  3. Your company’s name
  4. Company type
  5. Email address
  6. Phone number
  7. Country
  8. City
  9. Average monthly spend
  10. Job level
  11. How did you hear about them?
  12. Your message
  13. Submit and get started.

Available Ad Formats for Advertisers

Pocketmath supports all the important mobile ad formats, such as banners, rich media, native videos etc. There are two basic categories:

  1. Standard creative sizes
  2. Rich media creative

Standard Creative sizes include:

  • Banner
  • Javascript
  • Native
  • iFrame
  • Click to call/SMS

Rich Media Creative includes:

  • Javascript
  • MRAID
  • VAST
  • iFrame
  • Click to call/SMS

Average Advertising Rates

In maximum cases, the advertising rates are decided through these methods:

  • CPI – Cost Per Install
  • CPC – Cost Per Click – mostly for driving traffic to landing pages
  • CPA/CPL – Cost Per Action / Cost Per Lead – This is mostly for lead generation campaigns
  • CPV – Cost per View – This is mostly for video advertising campaigns.

Pocketmath offers CPM bidding. They charge 20% across the board with no additional charges.

Targeting Capabilities

The targeting capabilities of Pocketmath are as follows:

  1. In-App targeting
  2. E-Commerce targeting
  3. Custom targeting

Payment Methods

Contact Details: Advertisers Point of Contact

You can contact them by visiting them at https://www.pocketmath.com/contact-us

to send them a message, you need to fill the online form with details like:

  • Your first name
  • Your last name
  • Company’s name
  • Company’s email address.
  • Phone number
  • Your enquiry
  • Your message
We will be happy to hear your thoughts

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