Industry Landscape

The Advertising Technology’s Ecosystem has provided the advertisers and the publishers with tons of advance platforms and technologies. This advancement leads to the enormous expansion in the business of buying and selling of ads and media. With the inventions in Ad Tech, along came the DSP (Demand side Platform), SSP (Sell/Supply side Platform) and Ad Exchange. The image below will help you understand the industry landscape better.


From beginning to end, buying and selling digital media involves a number of steps—often dependent on multiple vendors—to ensure a high quality video asset makes it through the entire lifecycle of a video ad and with all usage rights in order. So, what are these different components and who are the key participants throughout the lifecycle of a campaign?

Publishers: Organization or a person who own or curate media and sell these inventories on their websites and/or apps.

Publisher Networks: Platforms that cumulate advertising space but don’t necessarily own them.

Agencies: Organizations dedicated to scheduling, creating, and managing advertising for its clients. An ad agency is self-regulating from the client and offers an outside point of view to the attempt of selling the client’s products or services.

Trading Desks: A federal agency team or an organization that provides a managed service layer, usually on top of a licensed demand-side platform (DSP) and other audience buying technologies,

Brands: The companies or products which are being advertised.

Demand-Side Platform (DSP): A demand-side platform (DSP) is a service that permits the buyers of digital advertising inventory to run multiple ad exchanges and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by using a DSP, marketers can supervise their bids for the banners and the price for the data that they are bidding on to target their audiences.

Sell-Side Platform (SSP): A supply-side platform (SSP) is also known as sell-side platform. It is a technology which enabled the web publishers and digital out-of-home (DOOH) media owners to administer their advertising space inventory, fill it with ads, and generate revenue

Data Management Platform (DMP): Technology platform which allows the participants to aggregate and manage dissimilar data sets for advanced campaign reporting as well as segmentation and targeting.

Ad server: An ad server is a server platform that stores ad inventory used in online marketing and delivers that content onto various digital platforms such as Websites, social media outlets and mobile apps. An ad server is purely the machinery in which the advertising material is stored and is the resources of distributing that very material into suitable advertising slots online.

About the DSP

Amobee i one of the world’s leading independent advertising platform. Amobee is also an Omni channel platform. Kim Perell is the present CEO of Amobee.

What’s Unique/ Benefits for Advertisers

The advantages enjoyed by the advertisers are:

  1. Forecasting with astounding accuracy.
  2. Availability of inventory
  3. Cross-device targeting
  4. Global frequency management
  5. Audience segmentation
  6. People-based marketing
  7. Campaign automation
  8. Workflow efficiency
  9. Taxonomy management’
  10. Third-party trafficking
  11. Creative personalization
  12. High impact ad units
  13. Proprietary VR Creatives
  14. 3D ad experiences.

Joining Requirements for Advertisers

How Does It work?

A demand-side platform (DSP) is a service that permits the buyers of digital advertising inventory to run multiple ad exchanges and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by using a DSP, marketers can supervise their bids for the banners and the price for the data that they are bidding on to target their audiences.

This entire mechanism is named as “programmatic advertising” and the process of biding through which advertising position is auctioned in the matter of seconds is known as “real-time bidding” and in short RTB.

In the present day, the word ‘buying’ has currently been substitute by the word ‘demand’. Whereas, the publishers, media-owners are deemed as ‘supply-side.’

As a result, the ecosystem has the Demand-side platform that helps the advertisers to buy ad inventories. It also assists the SSP/Supply-side platform which is use by the publishers and media owners who use it to sell their ad inventories on hand.


How Does a DSP Work?

The technique through which a DSP processes is extremely technical. Nevertheless, in uncomplicated expression, a DSP unites with an advertising inventory supply sources. In there, a ton of publishers make their supplies accessible. It helps the advertisers to purchase ad inventories within a massive amount of publishers’ websites, apps, etc. based on the impressions.

These days, the new generation of DSPs do not only join with ad exchanges, ad networks but also provide cross-channel buying of media. Several of such innovative platforms which can be bought onto with a DSP are:

  • Direct Publishers (web and in-app)
  • Facebook
  • Instagram
  • LinkedIn
  • Google keyword search
  • Ad inventories from China.

By means of these latest generation DSP (Demand-side platforms), media buyers are competent to administer an ad campaigns consisting of the sales funnel. This consists of audience-targeting starting from the awareness, to interest, and then to consideration to the conversion of the funnel.

Formerly, the media-buyers had to administer numerous ad-campaigns from a variety of resource like Google, social media platforms such as Facebook, Instagram, and Twitter and manage them in dashboards poles apart. Thankfully, the things are pretty different now. A better scenario.

The new generation DSPs are capable to strengthen campaigns as of diverse channels into a sole user boundary. Media-buyers can now group, innovate, examine and get knowledge of campaigns from various platforms, on a particular DSP channel.

Available Ad Formats for Advertisers

The ad formats are:

  1. TV
  2. Digital
  3. Social

A Detailed Guide on Getting Started or Signup Process

To sign up, visit

Fill the given online form and submit it. They will contact you with further information. The required information is:

  1. First name
  2. Last name
  3. Email address
  4. Company’s name
  5. Country
  6. Company type
  7. Average monthly spent
  8. Message
  9. Submit and get started.

Average Advertising Rates

In maximum cases, the advertising rates are decided through these methods:

  • CPI – Cost Per Install
  • CPC – Cost Per Click – mostly for driving traffic to landing pages
  • CPA/CPL – Cost Per Action / Cost Per Lead – This is mostly for lead generation campaigns
  • CPV – Cost per View – This is mostly for video advertising campaigns.

Targeting Capabilities

Industry Niches and List of Advertisers

Dashboard Overview

Minimum Deposit to Get Started

Payment Methods

Contact Details: Advertiser Point of Contact

Find your city below:

North America

Redwood City- HQ

901 Marshall Street

Suite 200

Redwood City, CA 94063

Phone: 1.650.353.4399


675 Ponce de Leon Ave. NE

Suite 7500 Office 119

Atlanta, GA 30308


1800 South Oak St.

Suite 209

Champaign, IL 61820

Phone: 1.312.985.56.26


233 North Michigan Ave.

Suite 850

Chicago, IL 60601

Phone: 1.312.985.5626

New York

352 Park Avenue South

11th Floor

New York, NY 10010

San Diego

10201 Wateridge Circle

Suite 400

San Diego, CA 92121

Phone: 1.858.638.1515

Santa Monica

3250 Ocean Park Blvd

Suite 200

Santa Monica, CA 90405

Phone: 1.310.382.5500

San Francisco

128 Spear Street

2nd floor

San Francisco, CA 94105


1500 Whetstone Way

Suite 500

Baltimore, MD 21230

Phone: 1. 410.276.8700


11490 Commerce Park Drive

Suite 400

Reston, VA 20191


276 King Street West

Suite 202

Toronto, Ontario M5V 3C6


London – Holborn

The Place, 2nd Floor

175 High Holborn

London WC1V 7AA

Phone: +44.20.3301.5555

London – King’s Cross

Noah’s Yard

10 York Way

London N1 9AA

Phone: +44.20.3608.8700


125 Menachem Begin Rd.

36th Floor

Tel-Aviv 6701201

Phone: + 972.74.733346



8 Marina View 40-02

Asia Square Tower 1

Singapore 018960

Phone: +65.6340.1020


400 Collins Street

Level 2

Melbourne, VIC 3000

Phone: +61.3.9249.2300


201 Kent Street

Level 11

Sydney, NSW 2000

Phone: +61.2.8257.6500


Meguro Central Square 8F

3-1-1 Kamiosaki

Shinagawa-ku, Tokyo 141-0021

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